Marketing Operations Specialist

2 weeks ago

Toronto, Canada Rockwell Automation Full time

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us

**Job Description**:
**About Fiix**

Fiix is on a mission to build better maintenance teams by connecting customers to the tools, resources, and technology they need to join the future of maintenance. We help our customers drive better business outcomes with easy-to-use, AI-driven maintenance software, an open ecosystem, pre-built integrations and the industry expertise they need for maintenance success. Creating positive social impact is baked into our company DNA, and as one of Canada’s previous awardees Best Workplaces previous awardees, we’re transforming an industry and doing it the right way.

Fiix was acquired by Rockwell Automation in December 2020. Our relationship with Rockwell gives us access to more resources, connections and expertise in the industrial automation space while maintaining our individuality and creative freedom as a high-growth SaaS company. This acquisition allows Fiix to offer the best of both worlds to our employees.

**About the team**

Our Fiixers are the key to our success. Our team is made up of professionals who bring together a variety of experiences, backgrounds and perspectives. We celebrate the diversity of our people and place a high value on creating an environment where everyone can bring their whole self to work.

As a Fiixer, you will work in a caring and collaborative culture, alongside people who are passionate and purpose-driven. You’ll have the support and resources you need to grow, achieve your professional goals and develop your career for the future.

In our fast-paced, high-growth environment, you’ll have the opportunity to work on challenging projects, develop your expertise and pursue leadership, within and outside of your role. Plus, there are tons of opportunities to make an impact Take paid time off to volunteer in your community, join an employee resource group, or mentor other Fiixers. Best of all, you’ll have the flexibility to work remotely or come and experience our awesome office. No matter where you’re working from, we’re committed to ensuring that the Fiixer experience is best in class

As the Marketing Operations Specialist, you are responsible for supporting the Commercial organization in the execution of digital programs and campaigns. You are organized, detail-oriented and have a desire to dive deep into the marketing tech stack. Reporting to the Senior Manager, Marketing Operations, you’ll work with the demand generation, brand marketing, customer marketing and revenue operations teams, to execute on day-to-day tasks, support campaigns and operational programs.

**What you will do**:

- Hands-on development, execution and QA of journey-based marketing campaigns across our marketing stack. This can include asset management, audience segmentation, workflows, forms and landing pages.
- Create and iterate on regional conversational playbooks and chatbots to improve the speed to MQL and sales handoff.
- Benchmark and monitor campaign tracking and performance across the prospect and customer lifecycles, including MQLs, SQOs and velocity.
- Collaborate with marketing operations, data and architecture teams on data hygiene, systems stability, enrichment and enhancements.
- Follow through with the marketing team, ensure that projects are delivered on time and deadlines are met using project management solutions (ClickUp, Salesforce Work Manager).
- Stay current with marketing automation best practices, industry standards and compliance.
- Champion marketing automation best practices, including documentation, guidance, database governance and management, training, and enablement across varied functional teams.
- Active participation in the agile methodology to manage marketing campaign support and infrastructure improvements to support the prospect and customer lifecycles.
- Leveraging insights from platform-based reporting and new functionalities in the MarTech stack to enhance the campaign experience.
- Adobe Marketo Engage certification is an asset.
- Experience with Marketo, Salesforce, PathFactory, Drift, Google Analytics or similar is preferred.

**Basic Qualifications**:

- Bachelor's Degree in relevant field

**Preferred Qualifications**
- 2 years experience in digital marketing, marketing automation or operations.
- Proven experience building and

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