Marketing Automation Analyst

2 weeks ago

Toronto, Canada EF Educational Tours Full time

**Marketing Automation Analyst**

**EF Educational Tours, Canada**
**Toronto**
**Hybrid - In office min. 3-days per week**

**About the role**:
We are looking for someone who can get right into the details, from querying audience segments, to strategizing and advising on the best ways to reach those audiences, all the while adhering to CASL regulations.

This role is ideal for someone with three to four years of analyst experience working with SQL and looking to grow as a technical marketer.

**Responsibilities**:

- Gain detailed knowledge of sales and marketing customer lifecycle and CRM data
- Use SQL to explore EF’s customer data, troubleshoot potential data issues, and produce datasets and reports that are vital to business objectives
- Develop and maintain integrations among internal and external marketing systems (automation, analytics, digital channels)
- Provide technical and data support to design and execute A/B testing
- Identify opportunities to optimize existing campaigns as well develop reusable workflows templates, segments, and data filters
- Adhere to and advise on CASL regulations
- Develop and distribute reporting that includes strategic insights and recommendations based on campaign performance

**About You**:

- Bachelor's degree in quantitative discipline or relevant work experience
- Working knowledge of SQL is a must
- 3+ years experience working with marketing automation tools (Adobe Campaign, Marketo, Salesforce Marketing Cloud, Eloqua)
- Self-directed with positive attitude to continuously improve the automation processes.
- Inquisitive and keen to develop and implement new techniques and technologies to provide increased business benefits
- Strong collaborator, focused on the customer and business outcomes
- Excellent analytical and problem solving skills
- A desire to become an expert who shares knowledge and is dedicated to helping others
- Able to engage others, and can flex communication style for the audience
- Entrepreneurial spirit and the ability to work in a fast paced environment
- Desire to learn new technical skills.

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

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