Manager, Digital Marketing

3 weeks ago

Vancouver, Canada Indochino Full time
KEY RESPONSIBILITIES:Indochino is seeking a candidate with the right mix of creativity and quantitative skills who thrives in a fast-paced, innovative environment for an opportunity on the Marketing team.Are you looking to change how consumers think about fashion? Are you passionate about building a brand while driving business results? Do you thrive on a team? The Indochino Marketing team is looking for an all-star Marketing Manager. In this role, you would lead efforts in our Retention campaigns, managing the Email and SMS channels as well as managing our Social and Content teams in growing and evolving our brand. You would use strategy and insights to shape campaigns and results/data to identify successes and opportunities. You will build strong partnerships with the Business and cross-functional team members, earning trust as you develop campaigns that deliver immediate business results and increase consideration amongst prospects while building the pipeline of customers engaged with the Indochino brand.RESPONSIBILITIES:
  • Lead marketing campaigns to support retention, acquisition and Brand development, including media planning and creative development
  • Manage the execution of the customer lifecycle plan to engage customers throughout their buying journey and improve key Lifetime Value metrics via online and offline channels. The manager will work closely with the Email Marketing Specialist to:
  • Build, deploy, and optimize all email marketing campaigns and automated programs focusing on customer retention, including design templates, calls-to-action, and content used in email sends
  • Conduct list segmentations based on criteria such as behaviour, value, past email engagement and website interactions (content downloads, site page visits, etc.)
  • Measure results and optimize the nurture tracks for these segments to convert leads to customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Manage agency partner relationships to maximize our retention efforts.
  • Oversee and lead our Social and Content teams, enabling the development, production, and distribution of our Organic Social and Content Partnership campaigns.
  • Manage Social and Content development, ensuring that we uphold and promote our brand.
  • Follow a test-and-learn approach to content development and distribution strategies to increase the reach of our owned and earned media.
  • Lead podcast partnership campaigns alongside agency and internal teams
  • Manage partner/stakeholder reviews and approvals of all campaign-related materials.
  • Own the brief and timeline for all assigned projects, with the ability to pivot where necessary or proactively manage partners to meet deadlines and avoid material impacts.
  • Manage, mentor, and grow the Social Media Specialist and Email Marketing Specialist, ensuring that they develop world-class content for their channel and execute with excellence.
  • Actively manage the marketing budget, ensuring forecasts are developed and updated on a timely basis (monthly and quarterly), and that information is managed within the prescribed process
  • Work collaboratively and closely with cross-functional teams such as the Performance marketing team, , growth team, retail, finance and external vendors to deliver plans effectively and efficiently.
  • Oversee campaign reporting, collecting and analyzing results from multiple sources and summarizing key highlights and opportunities for distribution and improvement.
  • Proactively mine for consumer insights and competitive activity to inform marketing strategies
  • Lead and enhance INDOCHINO’s CDP initiatives. Analyze cross-platform media spend datasets to create weekly reports and communicate campaign status and progress to internal teams.
  • Excel in internal and external cross-team communication to report campaign insights and troubleshoot campaign support issues.
  • Manage relationships with media vendors and marketing platform providers
  • Work with key platform partners, focusing on ad product & creative innovation, audience and data strategy, and measurement and attribution opportunities.
  • Work collaboratively with the broader Marketing team, and cross-functionally with our Business Intelligence, Retail Operations & Showroom teams as needed.
  • Accountable for retention analysis including reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis
  • Ability to project manage with ease
REQUIREMENTS:
  • 5-7+ years of marketing and advertising experience in multi-channel/integrated marketing, including video, digital, social, audio, Direct Mail, and out-of-home
  • Experience working with media and creative agencies, including development of campaign briefs, creative development, media plan development and execution
  • Demonstrated ability to develop strong, break-through creative that delivers results; a tireless commitment to executing with excellence, with a keen eye for detail
  • A high level of comfort with numbers, backed by strong MS Excel chops
  • A way with words, coupled with experience using direct response marketing principles to write compelling ad copy
  • Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced, entrepreneurial environment.
  • Excellent verbal and written communication skills; excels at working cross-functionally.
  • Is a self-starter and is resourceful in carrying out work assignments and following through.
  • Ability to learn new channels, platforms and internal businesses.
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