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Director of Sales and Marketing

2 months ago


London, Ontario, Canada WinAir Full time
Director of Sales and Marketing AV-BASE Systems, Inc. (dba WinAir) is a leading developer and supporter of integrated maintenance and inventory control systems. With over 30 years of experience, we provide software solutions to over 250 operators worldwide. **About the Role** We are seeking a highly skilled and experienced Director of Sales and Marketing to join our team. As a key member of our leadership team, you will be responsible for developing and implementing strategic sales plans to achieve company objectives. You will lead and develop the sales and marketing teams, ensuring compliance with legal and regulatory requirements and maintaining strong relationships with key customers and industry partners. **Responsibilities** • Develop and implement strategic sales plans to achieve company objectives • Review and approve costing sheets, requesting changes when necessary • Analyze sales data to identify trends and opportunities for growth • Evaluate deviations from standard procedures and negotiate approvals as needed • Assess current discount levels and decide on additional requests based on input • Review quotes for grammatical accuracy, completeness, and alignment with costing sheets; approve or request changes • Provide ownership with departmental metrics for review • Ensure compliance with all relevant legal and regulatory requirements in sales and marketing activities • Review and sign-off on all sales agreements (i.e. NDAs, SLAs) • Build and maintain strong relationships with key customers and industry partners • Lead, mentor, and develop the sales and marketing teams to achieve targets and objectives • Coordinate with the production and sales teams to plan and attend summits • Review and approve subscription renewals and negotiate if required • Handle new sales, renewals, and add-ons, particularly when clients request better pricing • Implement and optimize CRM (HubSpot) tool to enhance sales processes and customer relationship management • Oversee marketing to develop campaign templates, tradeshow strategies and social marketing (i.e. LinkedIn posts) • Plan and attend upcoming tradeshows, ensuring future participation and presence • Oversee interdepartmental work requirements and allocate workload accordingly • Respond to RFPs and evaluate bid responses to determine participation • Conduct regular performance reviews and provide constructive feedback to team members • Review, create, and update Standard Operating Procedures (SOPs) **Qualifications** • Bachelor's degree in Marketing, Sales, Business Administration, or related field; MBA preferred • At least 10 years of experience in sales and marketing, with a minimum of 5+ years in a senior leadership role and a track record of achieving sales targets and driving growth • Strong leadership skills to mentor and develop the sales and marketing teams • Strong knowledge of CRM tools, particularly HubSpot • Excellent understanding of legal and regulatory requirements in sales and marketing • Experience in analyzing sales data and developing strategic sales plans • Strong communication skills, both verbal and written **Work Environment** • Candidate must reside in London, Ontario or surrounding area • Be able to travel to domestic and global locations for trade shows and/or client visits • Be able to flex working time frames to accommodate different time zones as needed • Must be able to work remotely and on-site upon request • Work in a fast-paced environment with changing priorities • Be able to sit for prolonged periods **Why Work for Us?** We offer a competitive compensation package based on experience and a proven track record of success relative to the deliverables of the role. Benefits offered at WinAir include extended healthcare, dental, EAP, RRSP matching, etc. We are also proud to offer a flexible work schedule, including "Summer Friday hours" maximizing good work-life balance, different social committee events, and quarterly Town Hall meetings to foster teamwork and a strong, long-lasting work relationship.