Marketing Journey Developer

5 days ago

Toronto, Canada AIR MILES Reward Program Full time

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.


Position Overview

AIR MILES is going through a Brand transformation – focusing on how we can bring More Miles to Collectors so they can redeem them for the Moments that matter. As part of this, we are looking for a technical marketer with experience creating marketing journeys designed to align customer experiences with business objectives.


As a member of the MarTech Capabilities team, you will drive the enablement of a scaled customer journey marketing practice at AIR MILES.



Responsibilities:

  • Collaborate with marketers, marketing operations, and technology teams to design, develop, and maintain the implementation of customer journeys within Adobe Journey Optimizer.
  • Support the maintenance of integrations between real-time marketing tools and external systems and launch new integrations in collaboration with architecture and software development teams.
  • Collaborate with the Marketing Operations Data Lead to define requirements for schemas and datasets in Adobe Experience Platform that will enable customer journey marketing.
  • Establish frameworks for delivering timely marketing at scale—leveraging automation and minimizing manual intervention—and share frameworks with collaborators across Marketing Operations.
  • Become a subject matter expert in scaling timely, sequenced marketing communications across a range of use cases
  • Develop templates/playbooks as needed to translate proof-of-concepts into capabilities that can be leveraged across teams
  • Document and share knowledge across Marketing Operations team to upskill department’s ability to deliver marketing content in a customer journey context

​


Qualifications:

  • Minimum of 4-6 years of related work experience in a technology-driven marketing environment.
  • Experience working with marketing technology applications such as Customer Data Platforms (CDP), outbound marketing tools (email & push notifications), and data collection libraries for digital properties (Websites and mobile apps)
  • Experience using Adobe Experience Platform and Adobe Journey Optimizer is preferred
  • Comfortable collaborating with technology and data engineering teams to manage the orchestration of data and activities across multiple interconnected systems
  • Experience leveraging APIs to fetch and send data in real time within a marketing environment is preferred

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