Customer Journey Marketing Expert
3 days ago
AIR MILES Reward Program, a leading loyalty program in Canada, is seeking a skilled Customer Journey Marketing Expert to drive its brand transformation. In this role, you will leverage customer data and marketing technology to create seamless experiences for AIR MILES collectors.
About the Role
- You will collaborate with cross-functional teams to design and develop customer journeys within Adobe Journey Optimizer.
- Support the integration of real-time marketing tools and external systems, ensuring timely and sequenced marketing communications.
- Define requirements for schemas and datasets in Adobe Experience Platform to enable customer journey marketing.
- Establish frameworks for delivering scalable and automated marketing campaigns.
Requirements
- Minimum 4-6 years of experience in technology-driven marketing environments.
- Experience working with marketing technology applications, such as CDPs, outbound marketing tools, and data collection libraries.
- Adobe Experience Platform and Adobe Journey Optimizer expertise is preferred.
Benefits and Opportunities
This role offers a competitive salary, estimated at $110,000 per year, based on industry standards and the complexity of the position. As a member of the AIR MILES team, you will have opportunities to grow your skills and career, while contributing to the company's mission to provide exceptional customer experiences.
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