Customer Journey Strategist

2 weeks ago


Old Toronto, Canada Float Financial Solutions Inc. Full time

About Float Financial Solutions Inc.

We are on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Our innovative platform enables businesses to streamline spending and optimize cash flow, allowing them to focus on growth.

Our team includes leaders from top companies like Uber, Shopify, and Top Hat. We are passionate about customer-obsessed entrepreneurship and have a strong presence in the fintech industry.

Senior Lifecycle Marketing Manager Role

We are seeking a Senior Lifecycle Marketing Manager to shape the lifecycle strategy in our small business segment and optimize the post-acquisition journey for all customers. Reporting to the Director of Product Marketing, this role plays a pivotal part in shaping how we support customers in meeting their goals and contributing significantly to our next phase of growth.

Key Responsibilities:

  • Develop multi-channel strategies for onboarding, activation, and product adoption, creating targeted experiences and engaging touchpoints that drive retention and growth.
  • Owning and executing A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights.
  • Taking ownership of metrics like time-to-onboard, user activation, and adoption rates for our SMB segment, proactively seeking opportunities to improve on performance and sharing regular updates with stakeholders.
  • Crafting compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels.
  • Utilizing customer data and automation tools to strategically segment audiences, build targeted campaigns, and move the needle measurably against key business objectives.

What You'll Need

  • A proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth.
  • A data-driven mindset: deep understanding of lifecycle metrics and ability to measure, report, and optimize campaigns based on performance.
  • Familiarity with marketing automation platforms and customer journey tools (HubSpot, AppCues, Intercom, etc.).
  • Ability to develop high-level strategies while executing details with precision, from mapping ideal customer journeys to implementing automation campaigns.

Why Join Us?

  • A flexible work environment with time off when you need to recharge.
  • A dog-friendly office space.
  • The opportunity to be part of building Canada's best modern financial institution.

Salary Range: $120,000 - $160,000 per year, depending on experience.



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