Marketing Automation Campaign Developer

2 days ago

Toronto, Ontario, Canada Educators Financial Group Full time

Job Overview

Educators Financial Group, a leading financial services company, is expanding its marketing team and seeking a skilled Marketing Automation Campaign Developer to join our dynamic team.

Salary

The annual salary range for this position is $65,000-$70,000, offering a competitive compensation package that reflects the value we place on our employees' skills and experience.

About the Role

We are looking for an experienced professional who will be responsible for designing, developing, and optimizing multi-channel direct-to-client marketing programs within our Salesforce Marketing Cloud platform. The successful candidate will report to the Marketing Manager, Client Experience, and work collaboratively with cross-functional teams to deliver innovative marketing campaigns that drive engagement and growth.

Key Responsibilities

  • Develop and maintain expertise in Salesforce Marketing Cloud modules, including Email Studio, Automation Studio, Journey Builder, and Mobile Studio.
  • Collaborate with stakeholders to design and develop technical requirements for marketing campaigns, ensuring seamless execution and optimization.
  • Manage audience selection and segmentation using Salesforce Marketing Cloud data management tools, ensuring accurate and personalized targeting.
  • Design, build, test, and deploy journeys and email campaigns to enhance client engagement and internal experience.
  • Recommend and implement new opportunities or improve existing workflows to enhance client experience.
  • Ensure quality and accuracy of initiatives leveraging Salesforce Marketing Cloud, documenting processes and automations for future reference.
  • Monitor program performance using reporting tools, building and maintaining reports and dashboards, and providing recommendations to improve future program KPIs.

Requirements

  • University degree or college diploma in Marketing, Information Technology, or related fields preferred.
  • 3+ years of experience working with Salesforce Marketing Cloud modules, including hands-on experience with Email Studio, Automation Studio, Journey Builder, Contact Builder, Audience Builder, etc.
  • Required certifications: Marketing Cloud Email Specialist.
  • Other desirable certifications: Marketing Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Administrator.
  • Proficiency in HTML, CSS, AMPscript, and SQL, with a strong understanding of data integration tools and APIs within Salesforce Marketing Cloud.
  • Experience with creating multi-channel marketing automation campaigns/solutions.
  • Strong relationship building skills, excellent project/time management skills, and detail-oriented testing/QA skills.
  • Excellent communications (verbal/written) skills, ability to explain technical solutions to non-technical stakeholders.

Benefits

We offer a comprehensive benefits package, including hybrid work arrangements (2 days in the office), outstanding group health benefits, a desirable defined benefits pension plan, and a dedicated learning and development budget to support your growth and career advancement.

What We Offer

We value continuous learning, professional development, and a proactive mindset, and we strive to foster an inclusive workforce that reflects the diversity of our clients and communities.

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