SFMC Developer

1 month ago

Toronto, Canada Insight Global Full time

JOB DESCRIPTION

Insight Global is looking for Salesforce Marketing Cloud Journey Developers to join a leading banking client downtown Toronto. Role Responsibilities include: • Serving as a Subject matter expert for Marketing Cloud Solutions and Automations. • Providing hands-on leadership during design, implementation and ongoing developments of SFMC Solutions to internal Business Units, including Email, Mobile and Web Studio’s. • Building emails in Marketing Cloud using HTML5, CSS3 and AMPscript for Personalized content blocks. • Creating Complex Customer Experience Journeys using Journey Builder and Automation Studio leveraging data from FTP filedrop/ Scripts Automations. • Handling large amounts of Data, Data modeling, uploading, cleansing and sorting • Testing the usecases in QA and previewing emails in Litmus for responsive behaviour. • Perform Journeys/Automatin testing in Sandbox environment and moving the Journey canvas to Production Business Units using Deployment Manager. • Automating Journey reporting and Mobile Studio reporting using Custom SQL Queries basis on KPI’s. • Defining/measuring and analyzing the success metrics/Key KPI’s for Customer Journeys using Goals. • Consulting the stakeholders on the success metrics and planning the future journeys in more productive ways.


REQUIRED SKILLS AND EXPERIENCE

- Hold a Bachelor's degree in Computer Science, Information Technology, or a related technical field or - Proven 4+ years of experience as a Salesforce Marketing Cloud Developer - Strong proficiency in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Mobile Connect - Experience building emails using HTML5, CSS3, and AMPscript - Experience creating Complex Customer Experience Journeys using Journey Builder and Automation Studio leveraging data from FTP filedrop/ Scripts Automations. - Experience automating journey reporting and Mobile Studio reporting using custom SQL Queries - Experience conducting live journey walk throughs with business stakeholders


NICE TO HAVE SKILLS AND EXPERIENCE

- Experience working at a digital marketing agency (developing a large volume of email campaigns at once)

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