Digital Marketing Specialist
2 weeks ago
123Dentist is Canada's largest majority dentist-owned network of dental practices, with more than 400 locations nationwide and over 6,000 employees. We offer professional advancement opportunities, competitive compensation, corporate sponsored incentive programs such as phantom stock option plan for full-time employees (a first of its kind in the Canadian dental industry), and a long-term career in a growing network located in multiple communities across the country, at all levels of the industry.
Whether you're entering the job market or you're an experienced practitioner, we welcome your interest Come join the 123Dentist team and be part of our success. We provide Canadian dentists and dental practices with an array of non-clinical support and resources, including accounting, HR, marketing, as well as supply & equipment procurement.
By leveraging our unmatched management experience, marketing expertise and state-of-the-art technologies, we allow dentists to take advantage of a practical and effective alternative to practice ownership and focus on what they're best at - being a dentist
We are recruiting for an experienced PPC Specialist to join our growing Marketing team. This role will be based at our Burnaby Head Office in BC and is an on-site position.
Job Overview:
Reporting to the Digital Marketing Manager, this key position works in partnership with the Regional Marketing Managers by overseeing the workflow planning and execution of paid advertising activities, campaigns, and initiatives for both 123 Corporate and Legacy clinics across Canada.
The PPC Specialist is a cornerstone member of the Digital team, responsible for the PPC performance of our dental clinics, groups, and brands across Canada. As the PPC specialist, you will be responsible for doing keyword research, account setup, and ongoing optimization of paid digital advertising and ensuring digital campaigns are up to standard across the network.
To succeed in this role, you must have a solid understanding of PPC Advertising in both Google and Meta, be able to work in a fast-paced environment and communicate effectively with various stakeholders and agencies. We are a data-driven organization, and having a data-driven mindset is vital for this role.
The ideal candidate is a self-starting, enthusiastic, and driven professional, looking to further their own career and being part of one of Canada's largest dentist-led DSO.
Responsibilities and Duties:
- Responsible for the creation, maintenance, and health of Google Ad and Meta Ad accounts
- Conducting in-depth keyword and website research, ad grouping, and audience targeting
- Working with internal departments and teams, as well as external agencies to execute, advise and oversee their work
- Provide PPC input on clinic reports and campaign forecasting
- Perform ongoing audience targeting, expansion and optimization, and utilizing bid management tools and data modeling to maximize the effectiveness of campaigns
- Maximize and optimize existing digital marketing campaigns across a variety of channels, proactively making strategic campaign recommendations
- Set up, tracking and reporting to analyze website analytics, PPC initiatives and campaigns. Including working with third-party aggregating reporting tools to create meaningful reports for clients.
- Proactively monitor campaign results and analyze key metrics to achieve maximum ROI in paid ad campaigns
- Maintain knowledge of industry best practices and new technologies, staying plugged into emerging technologies/industry trends and applying them into operations and activities
Education, Credentials, Qualifications:
- Degree in Business or relevant industry experience
- 2+ years of experience managing Google Ads Network
- 2+ years of experience managing paid campaigns across the Meta Ads Network
- Google Ads Certification
- Meta Ads Certification
- Solid understanding of performance marketing, conversion, and online customer acquisition for brick-and-mortar businesses
Required Skills & Abilities:
- Strong writing and verbal communication skills
- Ability to work effectively in a collaborative team environment
- Detail-oriented, highly organized and a keen eye for detail and consistency
- Versatile and adaptable to the dynamic nature of interactive marketing
- Excellent interpersonal and customer communication skills
- Strong problem-diagnosis and creative problem-solving skills
- Strong organizational skills with the ability to juggle multiple tasks within the constraints of timelines and budgets with business acumen
- Strong analytics skills, including Google Analytics, and the ability to digest and communicate complex data effectively
- Experience with the following programs or equivalents: Google GA4, Google Ads, Google Tag Manager, Facebook Business Manager, HubSpot (CRM). CallRail and Asana
- Airtable, Looker Studio, Notion, HotJar, Mailchimp an asset
- Must be able to use Google Sheets, Docs, Slides, and more from G-Suite.
- Curious, open-minded, and passionate about marketing
What We are Offering:
- Full-time permanent employment and great benefits package
- A collaborative team that will support and train you, great office environment
- Challenging and rewarding role that will develop your skillset and talent
- Dynamic, fast-paced and growing company, with an entrepreneurial, 'can do' attitude
-
Digital Marketing Specialist
3 days ago
Burnaby, British Columbia, Canada Performance Furnishings Full timeJob Description**Job Title:** Digital Marketing Specialist**Company Overview:** Performance Furnishings is a leading office furniture manufacturer based in Burnaby, BC, committed to delivering innovative and high-quality workplace solutions. With a focus on functionality, design, and sustainability, we cater to diverse office environments, providing...
-
Digital Marketing Specialist
4 days ago
Burnaby, British Columbia, Canada Performance Furnishings Full timeJob Description**Job Title:** Digital Marketing Specialist**Company Overview:** Performance Furnishings is a leading office furniture manufacturer based in Burnaby, BC, committed to delivering innovative and high-quality workplace solutions. With a focus on functionality, design, and sustainability, we cater to diverse office environments, providing...
-
Digital Marketing Specialist
2 days ago
Burnaby, British Columbia, Canada Williams and White Machine Inc Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at Williams and White Machine Inc. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our brand and products.Key ResponsibilitiesEvent Planning: Develop and execute marketing...
-
Digital Marketing Specialist
2 days ago
Burnaby, British Columbia, Canada Williams and White Machine Inc Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at Williams and White Machine Inc. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our brand and products.Key ResponsibilitiesEvent Planning: Develop and execute marketing...
-
Digital Marketing Specialist
3 days ago
Burnaby, British Columbia, Canada Williams and White Machine Inc Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Coordinator to join our team at Williams and White Machine Inc. As a Digital Marketing Coordinator, you will play a key role in developing and implementing our digital marketing strategies to drive business growth and engagement.Key ResponsibilitiesDevelop and Implement Digital Marketing...
-
Digital Marketing Specialist
3 days ago
Burnaby, British Columbia, Canada Williams and White Machine Inc Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Coordinator to join our team at Williams and White Machine Inc. As a Digital Marketing Coordinator, you will play a key role in developing and implementing our digital marketing strategies to drive business growth and engagement.Key ResponsibilitiesDevelop and Implement Digital Marketing...
-
Digital Marketing Strategist
1 day ago
Burnaby, British Columbia, Canada Performance Furnishings Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at Performance Furnishings. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies to increase brand awareness, engagement, and follower growth.Key ResponsibilitiesSocial Media Management:Develop and...
-
Digital Marketing Strategist
1 day ago
Burnaby, British Columbia, Canada Performance Furnishings Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at Performance Furnishings. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies to increase brand awareness, engagement, and follower growth.Key ResponsibilitiesSocial Media Management:Develop and...
-
Digital Marketing Specialist
5 days ago
Burnaby, British Columbia, Canada Canada Starlight Education Group Corporation Full timeAbout the RoleWe are seeking a highly motivated and detail-oriented Marketing Assistant to join our team at Canada Starlight Education Group Corporation. As a Marketing Assistant, you will play a key role in supporting our marketing efforts and contributing to the growth and success of our organization.Key ResponsibilitiesMarketing SupportAssist in the...
-
Digital Marketing Assistant
5 days ago
Burnaby, British Columbia, Canada Imperium Capitals Ltd. Full timeAbout the RoleWe are seeking a highly skilled Marketing Communications Specialist to join our team at Imperium Capitals Ltd. as an Advertising and Promotions Coordinator. This is a permanent position, working 30 hours per week.Key ResponsibilitiesConduct Comparative Research: Conduct in-depth research on marketing strategies for industrial and commercial...
-
Burnaby, British Columbia, Canada BC Housing Full timeJob SummaryWe are seeking a highly skilled Senior Communications Specialist, Social Media and Digital Marketing to join our team at BC Housing. As a key member of our communications team, you will be responsible for developing and implementing a comprehensive social media and digital marketing strategy to engage with our diverse stakeholders and promote our...
-
Burnaby, British Columbia, Canada BC Housing Full timeJob SummaryWe are seeking a highly skilled Senior Communications Specialist, Social Media and Digital Marketing to join our team at BC Housing. As a key member of our communications team, you will be responsible for developing and implementing a comprehensive social media and digital marketing strategy to engage with our diverse stakeholders and promote our...
-
Web Marketing Specialist
3 weeks ago
Burnaby, British Columbia, Canada Catapult Consulting Group Full timeAbout Catapult Consulting GroupCatapult Consulting Group specializes in providing CFO and financial reporting services to rapidly growing private and publicly traded enterprises across various sectors, including technology, manufacturing, finance, consumer goods, and mining. Our team possesses extensive expertise in preparing financial statements and MD&A,...
-
Burnaby, British Columbia, Canada Paladin Security Full timeBilingual Marketing and Communications SpecialistAre you enthusiastic about digital innovation and possess strong proficiency in the French language? Join Paladin Security as a Bilingual Marketing and Communications Specialist to elevate our digital footprint. In this position, you will work closely with the Communications Manager to implement marketing...
-
Burnaby, British Columbia, Canada Paladin Security Full timeBilingual Marketing and Communications SpecialistPaladin Security: Committed to Enhancing Safety and Friendliness in Our CommunitiesAre you enthusiastic about innovative communication strategies and digital engagement? Paladin is seeking a Bilingual Marketing and Communications Specialist to elevate our online presence and messaging. This role will support...
-
Marketing Communications Specialist
3 days ago
Burnaby, British Columbia, Canada Imperium Capitals Ltd. Full timeAbout the RoleWe are seeking a highly skilled Marketing Communications Specialist to join our team at Imperium Capitals Ltd. as an Advertising Specialist.Key ResponsibilitiesConduct Comparative Research: Conduct in-depth comparative research on marketing strategies for industrial and commercial products to identify best practices and areas for...
-
Marketing Communications Specialist
3 days ago
Burnaby, British Columbia, Canada Imperium Capitals Ltd. Full timeAbout the RoleWe are seeking a highly skilled Marketing Communications Specialist to join our team at Imperium Capitals Ltd. as an Advertising Specialist.Key ResponsibilitiesConduct Comparative Research: Conduct in-depth comparative research on marketing strategies for industrial and commercial products to identify best practices and areas for...
-
Digital and Web Specialist
4 weeks ago
Burnaby, British Columbia, Canada BC Liquor Stores Full timeAbout the BCLDB: The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis, and operates the retails brands BCLIQUOR and BC Cannabis Stores. The LDB is committed...
-
Marketing Communications Specialist
2 days ago
Burnaby, British Columbia, Canada FINE EDUCATION ORG. INC. Full timeAbout the RoleFine Education Org. Inc. is seeking a highly skilled Marketing Communications Specialist to join our team. As a Marketing Communications Specialist, you will play a key role in developing and implementing marketing strategies to promote our organization's mission and values.Key ResponsibilitiesEvaluate and Develop Marketing StrategiesDevelop...
-
Marketing Communications Specialist
2 days ago
Burnaby, British Columbia, Canada FINE EDUCATION ORG. INC. Full timeAbout the RoleFine Education Org. Inc. is seeking a highly skilled Marketing Communications Specialist to join our team. As a Marketing Communications Specialist, you will play a key role in developing and implementing marketing strategies to promote our organization's mission and values.Key ResponsibilitiesEvaluate and Develop Marketing StrategiesDevelop...
