Digital Analytics Expert
4 hours ago
We are seeking a highly skilled Digital Analytics Specialist to join our team at the Heart and Stroke Foundation. As a key member of our fundraising and marketing team, you will play a pivotal role in enhancing our digital analytics capabilities to drive net revenue growth, supporter loyalty, and engagement.
Key Responsibilities- Lead the delivery and development of digital and web analytics to support our fundraising and marketing programs.
- Manage the configuration of Google Analytics 4 (GA4) and tagging across our web properties, ensuring data accuracy and security through Google Tag Manager (GTM).
- Collaborate with IT to implement secure access management and privacy controls, ensuring our data is both accurate and protected.
- Help resolve tracking issues, develop user-friendly dashboards and reports, and contribute to building data fluency across the Foundation.
- Work closely with business units, IT, and external vendors to provide expert digital analytics support, optimizing tracking strategies in our fast-paced environment.
- Oversee relationships with digital analytics partners, including workflow management, SOW coordination, and budgeting.
- University degree or certification in analytics, computer science, software engineering, or equivalent industry experience.
- Google Analytics Certification.
- Data Analytics, data science or Google Tag Management (GTM) certification would be an asset.
- Minimum 5 years of experience working in Digital Analytics supporting digital marketing or e-commerce.
- Minimum 3 years' experience with Google Analytics, and at least one of those years with Google Analytics 4 (GA4).
- Minimum 2 years' experience with Google Tag Manager (GTM).
- Experience developing reports and dashboards using front-end reporting tools (Looker Studio, Power BI, Tableau) and configuring back-end data sources.
At the Heart and Stroke Foundation, we prioritize fostering a culture of caring, implementing practices and programs that promote respect, compassion, trust, and attentiveness to our own and others' health and well-being. In addition to a competitive salary, we offer a generous paid time-off package, competitive health benefits, life insurance, disability benefits, an employee assistance program (EAP), and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.
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