Area Director, Marketing

1 month ago

Toronto, Ontario, Canada Fairmont Royal York Full time

Company Description

Who We Are

A Storied Past. A Brilliant Future.

For over 95 years, Fairmont Royal York has stood as a beacon of luxury and excellence in the heart of Toronto. Opened in 1929, this historic hotel was once the tallest building in the British Commonwealth, and today, Fairmont Royal York continues to be a symbol of timeless elegance and modern sophistication. Where tradition meets innovation, and every day offers a chance to make history, a million stories have been told. Join us in creating our next chapter with your story.

Why work for Fairmont?

A Rich History - Join a storied tradition at Fairmont Royal York, where nearly a century of luxurious hospitality and exceptional service have made us a Toronto landmark.

A Culture of Excellence - Be part of a dedicated team committed to delivering unparalleled guest experiences and maintaining the highest standards of service.

Grow, Learn and Enjoy - Benefit from comprehensive training programs, mentorship, and a supportive work environment that empowers you to reach your full potential.

New Energy for A Storied Landmark- As the world and Toronto move toward a more sustainable future, our landmark hotel is in a stunning transformation for the zero-carbon century ahead.

Job Description

Step into the spotlight as the Area Director of Marketing & Communications for Canada's Central Canada Region. You'll helm the marketing and communications for six world-class city hotels: Fairmont Royal York, Fairmont Chateau Laurier, Fairmont Palliser, Sheraton Suites Eau Claire, Fairmont Winnipeg and Fairmont Macdonald. Reporting to the Regional Director, Sales & Marketing, you'll lead Fairmont Royal York's Marketing and PR efforts and oversee PR and communications for the entire Central Canada region.

You will spearhead strategies to maximize profitability through innovative marketing campaigns and public relations tactics that will elevate the hotel's brand and positioning. Your role will encompass creating impactful events and activations, enhancing customer satisfaction, and positioning the property as a luxury destination.

Fairmont Royal York Marketing and Communications:

  • Develop and implement marketing and public relations strategies to boost revenues and enhance the hotel's luxury positioning.
  • Oversee the creation and management of comprehensive marketing and communication strategies for the hotel.
  • Provide strategic direction for Central Canada regional marketing, communications and PR, including crisis management and corporate brand initiatives.
  • Contribute to revenue goals, customer satisfaction, and operational efficiency.
  • Promote environmental and social initiatives to elevate the hotel's and brand's profile within the community.

Regional PR:

  • Provide strategic direction for regional PR, ensuring alignment with corporate and regional goals.
  • Act as the liaison with Fairmont Corporate Office, ensuring the region stays current with all corporate initiatives and advising on regional and property-level programs.
  • Develop and oversee annual PR, marketing and communications plans for the region and individual hotels, managing the execution of corporate and brand PR strategies.
  • Collaborate with tourism partners to maximize hotel awareness through the regional visiting media program.
  • Oversee the region's visiting media program, developing unique story ideas and securing press placements in top-tier publications.
  • Act as the primary media spokesperson for the region, representing the hotels in all PR matters.

Media Relations & Marketing Communications:

  • Serve as the hotel spokesperson and a member of the crisis management team.
  • Generate and manage new and traditional media initiatives.
  • Write and distribute press kits, releases, editors' advisories, and calendar listings.
  • Develop and build positive relationships with local media and industry partners.
  • Develop and maintain all media lists and contact information.
  • Conduct media familiarization trips and regional media outreach/hosting as needed.
  • Seek product placement and broadcast/film opportunities.
  • Submit monthly media measurement reports to Corporate PR, DOSM, and General Manager.
Qualifications
  • Bachelor's degree in PR, journalism, or a related field.
  • At least 5 years of senior-level PR experience.
  • Proven experience in public relations, with a strategic mindset and leadership capabilities.
  • Strong ability to develop and execute comprehensive PR strategies and plans.
  • Proven experience in developing and managing marketing and communication strategies.
  • Ability to travel quarterly or when needed within Canada.

At Fairmont Royal York, we embrace an on-site work philosophy, inviting you to join us in our Toronto hotel. Here, it's more than just work; it's about nurturing the people-centered culture we hold dear.

Additional Information

What's in it for you?

  • Free Meals: Tasty meals on us every shift.
  • Travel Discounts: Sweet deals at Accor hotels worldwide.
  • Dry Cleaning: Free dry-cleaning for your work gear.
  • Skill Up: Custom learning programs to boost your talents.
  • Impact: Join our CSR, Sustainability, and DEI Committees.
  • Level Up: Unlock new career heights with exciting growth paths.

BE PART OF OUR FUTURE. Another stunning chapter for the iconic Fairmont Royal York has begun, and we invite you to be a part of it. If you are passionate about hospitality, driven by excellence, and eager to contribute to an esteemed institution, we want to hear from you. Join us and help shape the future of one of Toronto's most treasured landmarks.

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