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Marketing Director
2 months ago
About QuadReal Property Group
QuadReal Property Group stands as a leading global entity in real estate investment, management, and development, headquartered in Vancouver, British Columbia. With an impressive portfolio valued at $73.8 billion, the company has established a robust presence in Canada while expanding its investment reach across both public and private sectors. QuadReal is dedicated to delivering exceptional investment returns, fostering sustainable environments, and enhancing the communities it serves.
Role Overview: Director of Marketing
Based in Toronto, the Director of Marketing will report directly to the Senior Vice President of Sales, Marketing & Customer. This pivotal role is focused on bolstering the growth and visibility of QuadReal's brand as a leading residential and condominium developer. The position entails overseeing the launch of new condominium projects within a varied real estate portfolio across Canada.
The ideal candidate for the Director of Marketing will assume full responsibility for project launches and ongoing marketing initiatives, ensuring adherence to defined scope, timelines, and budgetary constraints. This includes the creation of diverse marketing materials, encompassing both traditional and digital platforms such as brochures, sales presentations, social media content, and more.
Key Responsibilities:
- Formulate and implement impactful marketing strategies aimed at boosting sales, profitability, and brand recognition.
- Ensure the quality and punctuality of site-specific marketing plans, effectively managing scope, timelines, and budgets.
- Develop innovative marketing campaigns to enhance the success of the QuadReal brand while maintaining consistent messaging across all channels.
- Collaborate with the Senior Vice President to manage project marketing budgets and liaise with advertising agencies as necessary.
- Oversee the design and execution of sales and presentation centers for new developments.
- Direct marketing and communication strategies to maximize customer engagement and drive sales.
- Optimize various marketing channels to elevate brand awareness and demand.
- Leverage CRM tools to refine marketing campaigns and enhance sales outcomes.
- Evaluate and report on the effectiveness of marketing initiatives for future strategic planning.
- Ensure cohesive customer communications throughout the Customer Journey.
Qualifications:
- A minimum of 10 years of experience in builder/developer or brokerage roles.
- A Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related discipline.
- Demonstrated experience in marketing for residential real estate and condominium development.
- Expertise in both digital and traditional marketing channels.
- Exceptional organizational, creative, and multitasking abilities.
- Willingness to travel as required.
Note: If you do not meet all the qualifications listed, we still encourage you to consider applying.
