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Director of Marketing Strategy

2 months ago

Old Toronto, Ontario, Canada Collage HR Full time

Collage HR is on the lookout for an experienced Marketing Director to spearhead our marketing initiatives. In this pivotal role, you will oversee the marketing department and implement strategic plans aimed at enhancing brand visibility and consumer interaction. We are interested in candidates with a robust marketing background, particularly in the Consumer Packaged Goods sector.

Key Responsibilities:
  • Direct the creation and implementation of brand messaging and positioning across multiple marketing platforms.
  • Work in tandem with various departments to ensure integrated and impactful marketing efforts.
  • Lead a team of marketing specialists, offering mentorship and fostering their professional growth.
  • Formulate and execute detailed marketing plans that align with the organization's objectives.
  • Perform market analysis to uncover trends and potential growth areas within the CPG industry.
  • Evaluate and track essential performance indicators to measure the success of marketing campaigns.
  • Collaborate closely with sales and other divisions to synchronize marketing strategies with overall business goals.
Qualifications:
  • A Bachelor's degree in Marketing, Business Administration, or a related discipline; a Master's degree is advantageous.
  • Over 10 years of marketing experience, particularly within the CPG industry.
  • A proven history of crafting and executing effective marketing strategies.
  • Strong analytical capabilities with the ability to leverage data for informed decision-making.
  • Exceptional leadership, communication, and interpersonal skills.
  • Familiarity with digital marketing tools and platforms.
  • Capacity to excel in a fast-paced and evolving environment.

If you possess a passion for advancing marketing strategies and are eager to contribute to a dynamic brand, we encourage you to consider the Marketing Director position at Collage HR.