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Manager, Direct-to-Consumer, Strategy and Analytics, Media

3 months ago

Toronto, Ontario, Canada Bell Full time

Req Id:

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It's all developed and delivered by the members of #TeamBell and we're always on the lookout for people with great skills and experiences.

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have - making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You'll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada's most-loved entertainment.

At Bell Media, you'll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

Summary

The Manager, Direct-to-Consumer, Strategy and Analytics will play a key role in helping grow Bell Media's leading portfolio of Direct-to-Consumer (DTC) services, including Crave, TSN, RDS, and Starz. This individual will support forecasting, reporting and subscriber analytics for Bell Media's different distribution channels within our Direct-to-Consumer business, including our own OTT channels alongside our in-app-purchase partnerships (Apple, Google, Roku, and Amazon). In addition, this individual will play an instrumental role in supporting Crave and TSN's Direct-to-Consumer strategic planning process, ensuring Bell Media is optimally positioned in the ever evolving and increasingly digital TV industry. This critical business role requires exceptional analytical skills, critical thinking, complex modelling, and deep interest and understanding of all things TV.

Key Responsibilities

Subscriber Insights

  • Support the business with subscriber analytics and modelling using both internal and external data
  • Summarize and present conclusions to all levels of the organization, applying a level of insight and expertise that extends beyond the numbers alone
  • Work closely with different groups within the Crave team, including Finance, Marketing, Promotions, and Partnerships, to both support and drive key initiatives to meet subscription / revenue targets
  • Prepare presentations that summarize the benefits and return on investment for key initiatives
  • Identify risks and opportunities within the market and communicate possible impacts to the business
  • Complete special projects, presentations and ad hoc reports to support Sr. Leadership decision making

Strategic Planning

  • Support and facilitate the digital transformation of Bell Media's distribution strategy for video products by owning the business cases and financial analysis for new projects, pricing constructs, and product enhancements required to grow our business
  • Work collaboratively with stakeholders in various departments such as Finance, Programming, Product, Ad-sales, Marketing, and other teams within Bell to ensure new initiatives are assessed holistically and represent the optimal path forward for BCE
  • Create presentation materials that clearly and effectively equip Bell Media's leadership team to drive internal change at the highest levels of our organization

Reporting and Data Enhancements

  • Work alongside technological teams to champion new and enhanced reporting and dashboards that provide automated and critical insights to relevant organizational stakeholders
  • Monitor the content distribution market, including offerings from other distributors
Critical Qualifications
  • Post-secondary education in Business or Finance
  • Superior analytical skills combined with the ability to construct/deconstruct complex financial proposals
  • Highly proficient in Microsoft Office software applications, advanced Excel and PowerPoint skills required
  • Strong verbal and written communication skills
  • Excellent problem solving and critical thinking
  • A deep passion for all things TV and Media, with a strong desire to build a long-term career in the space
  • Media and/or telecommunications industry experience in a business strategy role is an asset
  • Bilingualism is an asset (English and French)

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 09/03/2024

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

We value the experiences that have shaped who you are, and we know the diversity of your talent will bring even greater strength to our team. At Bell, everyone belongs and you'll feel valued, respected and supported as you grow and reach your full potential.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.