eCommerce Marketing Specialist
2 weeks ago
Role Overview:McAfee's Global Web Experience team is looking for a detail oriented and rigorous eCommerce Marketing Specialist to join our Marketing Planning & Analytics family. This role will support McAfee's global Web Experience testing and optimization strategies, ensuring best-in-class, personalized, purchase experiences across unique audience segments.
The right candidate for this role will have high attention to detail, a growth mindset, and some hands-on experience in conversion optimization testing, marketing project management, and website analytics. They place importance on organization, time management, documentation, and process.
This is a remote role based in Canada. We are only considering candidates currently located in Canada and are not offering relocation services at this time.
Job Description:
About the role:
- Advocate for best-in-class customer experience, clear business requirements, and quality data in landing page optimization, globally
- Support & prioritize a backlog of Marketing requests in sizing / modeling, and provide clear requirements to cross-functional stakeholders and execution teams
- Coordinate and facilitate conversion optimization testing (A/B/n, multivariant, and sequential) activities alongside other marketing activities
- Create and maintain dashboards and analyses of conversion optimization tests, and identify opportunities from data for experimentation and iterations
- Manage clear and concise documentation and communications for landing page experimentation, globally
- Ensure quality experience in all experiments and roll outs
About you:
- You have at least a bachelor's degree, preferably in Marketing, Business, or a related field
- You have at least 1 to 2 years of experience in a similar marketing role
- You have an ability to form relationships at various/multiple levels
- You work very well in a fast-paced, detail-rich environment
- You work well in a fully remote environment, with the flexibility to overlap US and European, sometimes APAC, time zones
- Your background includes experience with A/B testing in a digital marketing setting
- Your proficiency in web analytics (using tools like Adobe Analytics), along with your analytical and quantitative skills, is what helps you influence data-driven business decisions
- You are familiar with qualitative analytics and tactics
- You have strong communication skills, and a high attention to detail
- You are hyper-organized in both process and documentation management
#LI-Remote
Accommodations:McAfee recognizes and supports its obligation to reasonably accommodate applicants and employees with disabilities. We are here to help. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring, or at any other time during the employment process. Please do not include personal medical information in the email.
Diversity is foundational for our business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. McAfee does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs.
McAfee desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, McAfee provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are evaluated on a case-by-case basis.
Posting Statement:McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
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