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Ecommerce Marketing Specialist

2 months ago

Toronto, Ontario, Canada Rakuten Kobo Full time

About the Role

Rakuten Kobo Inc. is seeking a highly skilled and analytical Ecommerce Marketing Specialist to join our Digital Marketing Team. As a key member of our team, you will play a vital role in driving global growth across our eReader and Accessory products, Subscriptions, eBooks, and Audiobooks through the Kobo website and apps.

Key Responsibilities

  • Develop and execute comprehensive sales and site performance analyses to inform business decisions.
  • Utilize Google Analytics, Shopify Analytics, Tableau, and other measurement tools to report on performance metrics and provide actionable insights.
  • Collaborate with the Senior Manager, eCommerce to identify areas for improvement and develop data-driven recommendations.
  • Work closely with the Shopify Developer to manage and optimize the eReader storefronts within Shopify.
  • Assist with merchandising the website, including product listing pages and accessories.
  • Manage the eReader bulk purchase program and work with cross-functional teams to maintain a top-tier eCommerce experience for customers.
  • Stay up-to-date on trends and developments within the eCommerce space.

Requirements

  • 2-3 years of experience in a marketing role with a focus on eCommerce or website management.
  • Comprehensive understanding of digital advertising and the eCommerce customer journey.
  • Proficient knowledge of online measurement and performance indicators, with the ability to analyze campaign data and discern insights.
  • Experience working with creative teams to guide and create visual and copy assets.
  • Experience working with partners, clients, and cross-functional teams.

Nice to Haves

  • Google Analytics certifications.
  • International marketing efforts are an asset.
  • Excellent communication skills, client-service, or account management experience is an asset.
  • Project management and organization skills are an asset.
  • Foreign language skills or localization experience are an asset.

About Rakuten Kobo

Rakuten Kobo Inc. is a leading eReader and eBook retailer with a global presence. We are committed to delivering exceptional customer experiences and driving growth through innovative digital marketing strategies.