Communications Director

2 weeks ago

Corner Brook, Newfoundland and Labrador, Canada NL Health Services Full time

Job Title: Communications Director

Company: Newfoundland and Labrador Health Services

About Us:

Newfoundland and Labrador Health Services brings together five former separate health entities to deliver health and community services to over 528,000 people living in Newfoundland and Labrador. We employ over 21,000 people and are committed to providing high-quality care to our communities.

Job Summary:

The Communications Director is a key member of the senior leadership team within a geographic zone. This role provides strategic communications advice to support the organization's vision and goals, while working independently within the policies and procedures of NL Health Services.

Key Responsibilities:

  • Provide strategic communications advice and lead all aspects of communications for the zone, including projects, issues, events, and other initiatives across numerous departments and programs.
  • Manage a range of communications plans in collaboration with numerous departments and programs across the zone to communicate timely and transparent information to stakeholders, employees, physicians, and the public.
  • Act as a first point of contact for inquiries from journalists in a specific geographical zone and assume responsibility for media relations activities in the zone.
  • Provide communications advice and support for highly complex and/or sensitive situations that have an impact on zone operations or broad organizational impact.
  • Seek opportunities and develop plans to proactively promote positive stories across the zone using an array of methods and platforms.
  • Introduce mechanisms to collect and monitor the effectiveness of communications and adjust plans as required.
  • Work with programs and partners to coordinate, plan, and manage corporate events at the zone level, as well as provide required communications advice, products, and logistical support.
  • Develop, write, and edit a variety of communications materials, including news releases, reports, newsletters, speeches, presentation decks, and social media content for various intended audiences.
  • Proactively plan communications to build and maintain collaborative relationships with colleagues, senior leaders, community leaders, and other stakeholders to foster an environment of open, honest, timely, and respectful communications.
  • Evaluate and report regularly on the effectiveness and success of communication strategies and approach, and work to continually enhance communications at the zone level.
  • Work collaboratively with members of the team to advance digital communications, including managing social media presence, developing content for the website, Intranet, and other corporate platforms.
  • Advise on organizational policies while aligning communications to support the organization's goals and strategic objectives.

Requirements:

  • Bachelor's degree in public relations, communications, or journalism.
  • 10 to 15 years of progressively responsible experience in the communications or public relations field.
  • Experience leading communications for large-scale projects, advising senior leaders, managing complex communications initiatives, and directing media relations activities.
  • Experience working with confidential information and a commitment to and knowledge of the principles of privacy, confidentiality, and access.
  • Experience working in a health-care system and/or change management would be an asset.
  • Experience working in a management role and in the health-care system and/or public sector would be an asset.

Competencies:

  • Strong ability to think strategically and write, edit, and deliver a range of professional communications materials across different channels, tailored to specific audiences.
  • Considerable experience in media relations, issues management, communications planning, event management, and social media.
  • Ability to grasp complex medical and technical information and communicate it in an easy-to-understand manner for specific audiences.
  • Superior interpersonal and consultation skills combined with the ability to build strong partnerships.
  • Considerable project management experience with an ability to lead work independently, support the work of colleagues, multi-task in a fast-paced environment, adhere to policy/processes, and meet tight deadlines while adapting to changing needs.
  • Strong organizational, planning, and time management skills.
  • Ability to establish positive and productive working relationships with diverse groups of internal and external stakeholders.
  • Ability to write compelling materials for print, website, digital, and social media, as well as the technical aptitude to manipulate and post content to digital and social media platforms.

What We Offer:

Newfoundland and Labrador Health Services offers a dynamic and supportive work environment, competitive salary, and opportunities for professional growth and development.

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