Senior Communications Specialist

2 weeks ago

Corner Brook, Newfoundland and Labrador, Canada NL Health Services Full time
About the Role

The Director of Strategic Communications will be a key member of the senior leadership team within the Central Zone of NL Health Services. This role will provide strategic communications advice and support to the zone's chief operating officer and leadership team, while working independently within the policies and procedures of NL Health Services.

Key Responsibilities
  • Provide strategic communications advice and lead all aspects of communications for the zone, including projects, issues, events, and other initiatives across numerous departments and programs.
  • Manage a range of communications plans in collaboration with numerous departments and programs across the zone to communicate timely and transparent information to stakeholders, employees/physicians, and the public.
  • Act as a first point of contact for inquiries from journalists in a specific geographical zone and assume responsibility for media relations activities in the zone in accordance with the media relations policy.
  • Provide communications advice and support for highly complex and/or sensitive situations that have an impact on zone operations or broad organizational impact, and that may require ongoing communication with community organizations, staff/physicians, and other stakeholders.
  • Seek opportunities and develop plans to proactively promote positive stories across the zone using an array of methods and platforms.
  • Introduce mechanisms to collect and monitor the effectiveness of communications and adjust plans as required.
  • Work with programs and partners (government, foundations, community organizations) to coordinate, plan, and manage corporate events at the zone level, as well as provide required communications advice, products, and logistical support.
  • Develop, write, and edit a variety of communications materials, including news releases, reports, newsletters, speeches, presentation decks, and social media content for various intended audiences.
  • Proactively plan communications to build and maintain collaborative relationships with colleagues, senior leaders, community leaders, and other stakeholders to foster an environment of open, honest, timely, and respectful communications.
  • Actively participate in various provincial/zone-based committees and project working groups.
  • Evaluate and report regularly on the effectiveness and success of communication strategies and approach, and work to continually enhance communications at the zone level.
  • Proactively plan communications to engage employees and key stakeholders; build and maintain collaborative relationships with colleagues, executive leaders, key stakeholders (e.g., physicians, staff, community partners) to ensure effective service delivery and manage expectations; foster an environment of open, honest, timely, and respectful communications.
  • Work collaboratively with members of the team to advance digital communications, including managing social media presence, developing content for the website, Intranet, and other corporate platforms.
  • Work closely with the communications team to communicate via social media and other digital platforms.
  • Advise on organizational policies while aligning communications to support the organization's goals and strategic objectives, ensuring that brand standards and guidelines are consistently applied on communications materials.
  • Evaluate and report regularly on the effectiveness and success of communication strategies and approach, and proactively implement strategies to continually improve communications.
Requirements
  • Successful completion of a bachelor's degree in public relations, communications, or journalism is required.
  • Membership and/or affiliation with professional associations like the International Association of Business Communicators (IABC), the Canadian Public Relations Association, the Canadian College of Health Leaders, or Canadian Health Executive designation would be an asset.
  • 10 to 15 years of progressively responsible experience in the communications or public relations field is required.
  • Experience leading communications for large-scale projects, advising senior leaders, managing complex communications initiatives, and directing media relations activities.
  • Experience working with confidential information and a commitment to and knowledge of the principles of privacy, confidentiality, and access.
  • Experience working in a health-care system and/or change management would be an asset.
  • Experience working in a management role and in the health-care system and/or public sector would be an asset.

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