Digital Product Manager

2 months ago


Vancouver, British Columbia, Canada Purdys Chocolatier Full time
As a Digital Product Manager, you'll:

  • Be passionate about our customer Deeply understand our users to help improve our digital product.
  • Be dedicated to conversion and experience Work with designers to make the product easy to use. Be a committed to clear requirements and executions Develop business cases and user stories for new features and fixes.
  • Lead with customers in mind Work with the design team to draft versions of new feature and functionality.

Lead by our core values Keep people informed about our digital product's development and manage relationships between internal teams and customers.


Scope of the role:

  • Develop, own, and execute product roadmap, as required. Translate product roadmap features into well-defined product requirements including features, user stories, and acceptance test criteria.
Work with cross-functional teams and various stakeholders, including analytics, design/user experience, engineering, and user enablement.

  • Work in an Agile environment and continuously balance user priorities with business needs, refine priorities, outline milestones and deliverables, and identify opportunities and risks.
  • Partner with stakeholders and users across the organization to inform the product vision, strategy, features, and prioritization.
  • Assist in defining the user experience for internal/externals users, including support and monitoring.
Prioritize and maintain the sprint backlog for assigned products, balancing the requirements of stakeholders.

  • Lead the product functional design process based on an intimate knowledge of the users and technology.
  • Develop and maintain appropriate tracking and reporting of product performance to evaluate future investment

KPI responsible for include:

  • Business Outcomes - Digital channel sales
  • Digital Product Usage - Churn rate, User sessions/User session time, Supporters per campaign, NPS
  • Digital Product Quality - Performance/Speed, Bugs and prohibitors to conversion, Mobile-first experience/conversion, Backlog completion Mandatory skills and experience:
  • Bachelor's degree in Computer Science, Business, IT or related field or equivalent experience
  • At least 3 years' experience as lead Product Owner/Business Analyst /Product Manager
  • Knowledge or experience with Magento/Adobe platforms and extensions
  • Strong skillset analyzing data, segmenting users, and interviewing to determine user pain points to gather and, segmenting users and user journeys
  • Strong skillset interviewing to determine user pain points, and internal constraints
  • Strong skillset in building requirements and document business processes
  • Experience with prioritizing on multiple levels; prioritizing macro feature roadmaps with Director and exec level stakeholders, and making weekly prioritization decisions to plan sprint cycles
  • Strong communication, presentation, articulation skills
  • Detail oriented, team player, soft skills, can follow process by the book, Comfortable understanding of business fundamentals: e.g.

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