Assistant Marketing Manager
4 weeks ago
Job Summary
We are seeking a proactive and detail-oriented Assistant Marketing Manager to join our dynamic team in Toronto. This role plays a key part in launching our new brand, supporting Trade Marketing activities for brick-and-mortar locations across various distribution channels. This position will help drive go-to-market strategies and achieve brand objectives. Responsibilities will include assisting with retail assortments, visual merchandising, promotions, and sales analysis. You will collaborate with internal and external stakeholders, including retail partners, cross-functional teams, and external agencies, to ensure the effective execution of marketing initiatives. This position will report to the General Manager of Amorepacific Canada.
Principal Accountabilities
Responsibilities include but are not limited to:
- Supporting the development and execution of strategic marketing initiatives for the new brand across distribution channels, managing vendor relationships for seamless implementation.
- Collaborating with the Sales Team to ensure successful product launches and promotional activities, including sampling and collateral support specifically for the new brand.
- Assisting in the creation of visual merchandising strategies that enhance consumer engagement and navigation for the new brand.
- Managing the product launch calendar for the new brand and providing marketing communication assistance to the sales team to ensure effective execution at the store level.
- Developing and implementing a targeted sampling plan for retail programs and events related to the new brand.
- Organizing and planning bi-annual retailer meetings and large-scale events focused on the new brand launch.
- Maintaining communication with the sales team to manage product launches and support activation efforts for the new brand.
- Overseeing the preparation of marketing materials and collaborating with the education team to develop training tools and selling guides specific to the new brand.
- Tracking and reporting on retailer performance for the new brand by channel, identifying gaps, and assisting in developing contingency plans to meet sales targets.
- Planning and executing consumer-facing events in partnership with retailers and agency partners to promote the new brand.
- Preparing reports for monthly and weekly meetings, focusing on the progress and performance of the new brand launch.
- Assisting in budget planning, actualization, and forecasting for the new brand initiatives.
- Researching market trends, competitor product launches, and industry activities to inform marketing strategies for the new brand.
- Communicating with headquarters (regional & global) regarding local market support and reporting needs related to the new brand launch.
Qualification and Experience
- Minimum of 5 years in beauty marketing and retail, preferably with experience in a Sephora environment.
- Bachelor's degree or higher in Marketing, Business, Communications, or a related field.
- Proven experience in trade marketing, product marketing, and brand communications.
- Strong understanding of customer dynamics and the beauty landscape.
- Proficiency in Microsoft Office Suite; knowledge of SAP is a plus.
- Ability to work collaboratively and independently, meeting deadlines and driving projects with minimal supervision.
- Strong presentation and project management skills.
- Effective problem-solving abilities and innovative thinking.
- Excellent written and verbal communication skills.
- Positive attitude with the ability to build and nurture relationships.
- Self-starter who takes initiative to improve and start tasks that benefit business and team goals.
- Highly organized and detail-oriented, capable of managing multiple projects simultaneously with little oversight.
- Ability to think strategically and adapt quickly in a fast-paced environment.
We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.
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