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Marketing Manager

3 weeks ago

Greater Toronto Area, Canada Embross Full time

**Marketing Manager**

**Reports To**

V.P. Product and Marketing

**Job Duties**
- Work with executives to develop and execute annual/quarterly marketing plans to increase the company's external visibility.
- Collaborate with account managers and global sales team to identify customer needs
- Build and maintain the company’s social media and website presence
- Designing, writing, and editing the content to produce marketing collateral in accordance with brand messages, corporate goals, and objectives
- Initiate research, lead the development, and execution of mass and target marketing campaigns across channels, including Website, direct mail, corporate sales, Internet/Social-media marketing, conventions, workshops, advertisements, sales tools, conferences, events, social and other initiatives
- Design and attend relevant trade shows to build relationships and promote the organization's initiatives
- Communicate and negotiate with promotional partners for joint marketing activities
- Monitor, evaluate, report on competitor activities and marketing programs to senior management to make them aware of the brand landscape and recommended actions
- Create and manage a content calendar to give visibility to cross-functional teams.
- Develop and maintain a marketing budget. Determine pricing and profitability margins based on market research and other projections.
- Track performance metrics for all initiatives and use insights to measure and optimize impact for the Embross business

**What would make you a great fit?**
- Degree in marketing, advertising, sales, business administration, or equivalent
- 3-5 years of experience as a brand/marketing manager
- Proficiency in MS Office, graphic design, online marketing, and social media platforms.
- Knowledge of Salesforce is an asset
- Strong communication skills to thrive in a challenging and exciting work environment
- Proven ability to generate leads and measure marketing KPIs
- Strategic thinker with the ability to turn ideas into marketing campaigns
- Strong knowledge of competitive analysis methods
- Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
- Ability to build and sustain relationships with key business partners

**Did you know?**
- **_Embross is a top-tier, dynamic technology company: _** We design and develop premier customer-facing self-service solutions in the travel and transportation industry
- **_Embross revolutionizes the travel world_**_: _ We build with the latest high-end technology to deliver exceptional user experience across all customer touchpoints with a specialization in airports and airlines
- **_Embross is a fast-growing business_**_: _ We acquired IBM’s Travel & Transportation Kiosk business in 2015 and Edge-Airport in 2019 to offer a solutions portfolio for passenger service from curb to gate
- **_Embross refuses to stop: _**We are a provider of premier passenger solutions, kiosks, and systems integration. Our goals are based on deploying the newest, smartest, and latest in passenger-focused technology solutions with significant specialized industry knowledge relating to IATA specifications such as CUSS, CUTE, and CUPPs

**What do we offer?**
- **World-class product engineering and development**:

- You will join a team of leaders who are dedicated to creating innovative and impactful solutions for our clients and their customers.
- **Career growth and development**:

- As a build-from-within company, we are committed to offering you a competitive salary package with responsibilities and projects designed to build mastery and leadership throughout the course of your career
- **Dynamic and respectful work environment**:

- Working alongside some of the brightest minds, you will collaborate on impactful work within a supportive environment - one where company values are always embraced and expressed, and diversity is a business imperative

To support our talented workforce, we also have:

- Health, wellness, and lifestyle benefits to balance your heart, mind, and body.
- Flexible working environment
- Lots more

Embross values diversity and people of all backgrounds and abilities. Should you require any accommodations prior to or during the interview process, please let us know in advance

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Profit sharing
- Vision care
- Wellness program
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

**Experience**:

- Digital marketing: 5 years (preferred)
- Social media management: 4 years (preferred)
- Website Management: 3 years (required)
- Marketing Management: 4 years (required)