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Marketing Manager
2 weeks ago
**MTY Group is looking for a Marketing Manager**
ABOUT US
**EXCELLENCE. DEDICATION. INNOVATION.**
These three principles have made MTY Food Group inc. one of the largest franchisors in Canada’s restaurant industry.
MTY Group is a family whose heart beats to the rhythm of its brands, the very soul of its multi-branded strategy. For over 35 years, it has been increasing its presence by delivering new concepts in quick-service restaurants and making acquisitions and strategic alliances that have allowed MTY Group to reach new heights year after year.
By combining new trends with operational know-how, the brands forming the MTY Group now touch the lives of millions of people every year. With over 7000 locations worldwide and the multitude of flavors of its many brands, MTY is able to satisfy the different tastes and needs of consumers every day.
**BENEFITS INCLUDE**
- Flexibility to work from home
- Competitive salary
- Summer hours
- Business casual attire
- Company health and dental plans
- Employee profit sharing plan with employer matching contributions
- Employee assistance program with access to a wide range of services
- Financial reimbursement for professional development and continuing education
- Monthly company-wide recognition awards with quarterly and annual winners.
**Marketing Manager**
Reporting to the Director of Marketing, the Marketing Manager will play an integral role in the planning and execution of marketing activities for 4 brands in the MTY Group family:
Cultures, Villa Madina, Mr. Souvlaki and Vanellis.
**Key Responsibilities**:
- Grow & improve our digital presence
marketing, web, and mobile app
- Work with our agency partners on digital campaigns (including influencer and paid media campaigns across several channels)
- Increase discoverability on local search
- Build our brand loyalty programs to be a core sales driving tool
- Assist in planning and executing programs to build our loyalty database andachieve key growth targets
- Report regularly on results and create buy in with franchisees at the storelevelGrow & optimize e-commerce platforms
- Work with 3rd party partners to optimize sales (increase basket size, repeat customers)
- Assist in developing a strategy to launch/grow a white label ordering platform
- Contribute to the development of strategic initiatives and annual marketing plans
- Lead the execution of marketing materials to support national promotions
Support our franchisees by planning and executing local store marketing
**About you**:
- Pro-active and takes initiative, leveraging and learning from the successes and challenges of each project/campaign
- Thrives on wearing multiple hats to drive results
- A problem solver, using both data and creative thinking
- Excellent project management skills and can manage multiple priorities
- Very strong English communication skills, both verbal and written
- On the pulse of social and digital trends
**Requirements**:
- Post-secondary degree in Marketing or Business and a minimum of 3-5 years of relevant marketing experience
- Experience working in the food industry or franchise environment an asset
- Experience managing digital marketing campaigns an asset
- Bilingual (French, written and verbal) a strong asset
- Strong working knowledge of Microsoft Office
**Job Types**: Full-time, Permanent
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Greater Toronto Area, ON: reliably commute or plan to relocate before starting work (required)
