Senior Performance Media Manager

4 days ago

Toronto Ontario CA, Ontario Elemental Full time

The Senior Performance Media Manager will play a pivotal role in the planning, execution, and optimization of media campaigns with a strong emphasis on Performance Media and digital channels. Reporting to the Media Director, the Senior Performance Media Manager will be responsible for driving successful outcomes for clients by utilizing data-driven insights and innovative digital strategies across search, social, programmatic, video, and more. While traditional media experience is a plus, digital fluency and performance media focus are key for this role.


Key Responsibilities


  • Build and cultivate internal and external relationships through regular and clear communication.
  • Mentor and develop a high-performing media team.
  • Oversee execution of media plans, including channel optimizations.
  • Seek to find innovative ways to implement media to deliver the unexpected.
  • Stay abreast of new media innovations and bring ideas on how best to put them into practice.
  • Improve strategies for paid media clients that result in the client exceeding their goals.
  • Be an active participant in pitching new business and presenting to clients with an expectation to grow their accounts.
  • Understand changes to the marketplace and industry, adjusting client Paid Media strategies accordingly.
  • Maintain strong professional relationships with clients, suppliers, and agency partners.
  • Have a strong working knowledge of agency and industry systems and tools.
  • Conduct regular market analysis and competitive research to identify trends and opportunities for client campaigns.
  • Implement comprehensive performance tracking and data analysis systems to continuously evaluate and enhance the ROI of media campaigns.
  • Foster a culture of innovation within the team, encouraging experimentation with new media platforms, technologies, and methodologies.
  • Engage actively in industry events and conferences to represent the agency and stay abreast of industry developments.
  • Initiate and manage partnerships with emerging media platforms and technology vendors to gain early access to innovative advertising solutions.


Key Qualifications


  • 8+ years of experience working in media across all channels (search, social, programmatic, video, etc.)
  • 6+ years of experience managing a team of performance marketers and planners, preferably at an agency.
  • Experience managing and planning multi-channel media for large budgets.
  • In-depth experience executing full-funnel campaigns of varying objectives (i.e., awareness, prospecting, retargeting, acquisition, etc.).
  • Ability to understand the details of client goals and translate them into broader strategic campaigns for leadership and the greater team.
  • Clear communicator with strategic insights and the ability to create buy-in across the organization.
  • Digitally savvy: uses digital and social media, demonstrates passion for emerging media, Google Analytics, ability to search and research topics, etc.
  • Strong communication skills both written and presenting.

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