Intermediate Marketing Analytics Specialist with experience with multi-touch attribution, media mix modeling Tableau and Adobe analytics

4 days ago


Toronto Ontario CA, Ontario S.i. Systems Full time

Our client is looking for an Intermediate Marketing Analytics Specialist with experience with multi-touch attribution, media mix modeling Tableau and Adobe analytics - 35543647


Duration: 7 months to start

Location: Toronto (hybrid)

Job ID: 35543647


Responsibilities:

  • Manage performance reporting for Go To Market initiatives and provide analytics support for Paid Search, Organic Search, Display, and Social channels.
  • Collaborate with marketing stakeholders and external agency teams to develop and maintain the digital data layer, working with the Data Engineering team on reporting layer tables.
  • Support the creation of learning and measurement plans for experiments and campaigns, defining requirements for data collection and instrumentation.
  • Develop scalable and repeatable reporting solutions, partnering with Data Engineering to automate analytics for new products and initiatives.
  • Provide actionable insights and recommendations to leadership using complex data, business knowledge, and strategic assumptions.
  • Communicate analytical findings in clear and concise ways to both technical and non-technical audiences.
  • Focus on automation to scale analytics processes and optimize future projects.
  • Partner with the marketing team, third-party vendors, and CRM team to support Media Mix Models (MMM), email marketing initiatives, and customer journey performance.


Must-Haves:

  • 3-5 years of experience in marketing analytics (including multi-touch attribution, media mix modeling)
  • Advanced proficiency in SQL
  • Tableau
  • Adobe Analytics
  • Causal inference techniques.


Nice to Have:

  • Qliksence/Qlikview
  • Python
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