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Marketing Account Manager

3 months ago

Vancouver Metro Vancouver Regional District, CA Metadata Full time

The Marketing Account Manager is a strategic and results-driven professional responsible for developing and executing marketing strategies to drive growth and success for assigned clients, with a deep understanding of B2B marketing principles and a proven track record of developing and implementing successful full-funnel marketing digital advertising campaigns on LinkedIn, Google Search, Meta, etc. The ideal candidate will be instrumental in establishing and growing client relationships, offering best-in-class marketing strategies, and contributing to the overall success of the marketing team.

Responsibilities:

  • Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges.
  • Manage client relationships, ensuring regular communication, proactive problem-solving, and ongoing satisfaction.
  • Be the voice of the customer internally and provide product feedback to management and engineering teams.
  • Track and measure the results of marketing campaigns using analytics tools and data-driven insights to optimize strategies for improved performance continuously.
  • Stay up-to-date on the latest marketing trends, technologies, and best practices.
  • Monitor and proactively flag any potential churn risks within your book of business.
  • Negotiate pricing and contract terms with your customers/procurement teams, forecast accurately along the way, and drive renewals to close.
  • Collaborate with other marketing team members, including designers, copywriters, and digital marketers, to develop and execute cohesive marketing initiatives.
  • Represent the agency at industry events, conferences, and networking opportunities, building relationships with potential clients and partners.

Qualifications:

  • 2+ years of experience in B2B digital advertising marketing in-house or in a client-facing role at a b2b focused agency.
  • Strong understanding of marketing principles, including market research, segmentation, targeting, positioning, and the marketing mix.
  • Proven experience in developing and executing successful marketing campaigns across multiple channels.
  • Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Strong communication and interpersonal skills, with the ability to effectively present ideas, negotiate with clients, and build strong relationships.
  • Ability to work independently and as part of a team, adapting to changing priorities and requirements.
  • Demonstrated success in meeting or exceeding sales or performance goals.
  • Strong track record of retaining and growing your book of business through a deep understanding of Metadata’s suite of products and services, and how that aligns with your customers’ goals.
  • Proficiency in Gsuite Office Suite, marketing automation platforms (Marketo & Hubspot), and Salesforce CRM.

Benefits:

  • Competitive salary and performance-based bonuses
  • Fully remote position- Work from Anywhere
  • Flexible PTO & Company Holidays
  • Opportunity to earn equity
  • Comprehensive benefits package, including health & dental
  • Opportunities for professional development and career growth
  • A supportive and collaborative work environment

About Metadata:

As an employee of Metadata and an integral part of the greater company team, you will align with and be a champion of our Core Values which are authenticity, transparency, accountability, challenge the status quo, embrace diversity, having a growth mindset all while having fun and putting our people first Our Core Values are the standards by which we conduct ourselves day in and day out, both internally and externally. We are on a mission to build not only the greatest product but also the best place to work

Metadata is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees & contractors. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We encourage applicants of all backgrounds and experiences to join our diverse and talented team.

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