Marketing Specialist

3 weeks ago


Etobicoke Ontario, Toronto, Canada TalentFinity Recruitment Full time

KEY RESPONSIBILITIES


Paid Search and Digital Advertising

  • Manage and optimize paid search, display, and retargeting campaigns across Google and other platforms to maximize ROI.
  • Develop strategy and execution plans for paid initiatives, including audience segmentation, keyword selection, and creative development in collaboration with our content team.
  • Optimize bids and performance for Pay-Per-Lead and referral programs on networks like G2 and Capterra.


Website Management

  • Oversee the company websites (WordPress and Webflow) to ensure they are optimized for conversion, SEO, and B2B best practices.
  • Manage site performance, perform regular updates, and work closely with the content team to enhance user experience and lead generation.


Marketing Automation and Lead Nurturing

  • Utilize marketing automation tools (HubSpot) to nurture leads through the sales funnel, integrating efforts with CRM data.
  • Collaborate with the sales team to ensure a seamless process for lead nurturing and follow-ups.


Content Collaboration and Amplification

  • Collaborate with the content team to amplify digital distribution strategies for assets like whitepapers, blogs, webinars, and videos.
  • Ensure marketing collateral is SEO-optimized and aligns with our audience’s needs and preferences.


Analytics and Reporting

  • Track, analyze, and report on digital marketing KPIs, including website traffic, lead metrics, CPA, and conversions.
  • Use Google Analytics and other tools to measure campaign effectiveness and report on ROI.


Marketing Campaign Development

  • Develop and execute comprehensive multi-channel marketing campaigns, including social media, email, and digital advertising.
  • Conduct market research to stay updated on trends, customer preferences, and competitor activity.
  • Manage marketing budgets to optimize spending and resource allocation.


Additional Responsibilities

  • Support content creation for digital channels using Adobe Creative Suite for promotional materials, social posts, and web updates.
  • Ensure all website content is current and user-friendly on WordPress.
  • Maintain product data accuracy on e-commerce platforms and collaborate on managing third-party marketplaces like Amazon.
  • Regularly review our website for errors and ensure product information is accurate and consistent.


Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of experience in digital marketing, with expertise in paid search, marketing automation, and website management.
  • Proficiency in WordPress, Webflow, HubSpot, Google Analytics, and Adobe Creative Suite.
  • Strong understanding of CRO, SEO, and B2B marketing best practices.
  • Excellent analytical skills with a data-driven approach to campaign optimization.
  • Strong communication skills and ability to work collaboratively with cross-functional teams.
  • Experience with HTML, CSS, and e-commerce platforms is a plus.


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