Digital Marketing Specialist

3 months ago

Etobicoke, Canada IC Savings Full time

**Company Overview**

**Job Overview**

We are seeking a Digital Marketing Specialist who will be responsible for managing digital assets including the development, testing, deployment, documentation, and analysis of all digital platforms. You will help internal business functions understand and improve interaction with our digital platforms by accurately measuring the effectiveness of our digital properties, our mobile app, and digital marketing campaigns.

**What You Will Do**

**Your key responsibilities and accountabilities include**:

- Work with key internal and external partners to plan, execute, and successfully launch IC Savings digital banking products and services.
- Monitor, analyze, and report on the performance of digital initiatives.
- Provide interpretation and key insights to business leaders.
- Conduct analyses to support digital tactics and strategies and provide custom insights.
- Help deliver the strategy and ongoing enhancements to IC Savings digital platforms.
- Lead the rollout of new implementations and platform enhancements.
- Execute digital marketing campaign and maintain content on existing websites.
- Recommend and assist Marketing in the development of marketing initiatives for products and services.

**Skill and Knowledge Requirements**:

- Degree or diploma in business, management, marketing, or information technology.
- Minimum three (3) years of work experience as a web developer/digital marketing analytics role with experience in tracking digital performance, preferably in the financial services industry.
- Experience with OpenText and WordPress web site management.
- Familiarity with coding languages such as HTML, Java, CSS Opentext, PHP, SQL.
- Proficiency with Google Analytics or Adobe Analytics/Launch.
- Experience implementing and/or managing digital analytics platforms.
- Ability to work effectively both as part of a team and independently.
- Proactive in identifying needs and initiating action.
- Flexible, analytical, collaborative, results oriented**,** problem solver, organized, and used to working under time constraints.
- Strong interpersonal and written/verbal communication skills, and presentation skills.
- The ability to clearly explain and demonstrate the value of marketing technologies.
- Experience in simplifying technical complexities for a non-technical audience.

**Working Conditions/Physical Effort**
- Professional, team oriented, office environment.
- Standard corporate business hours based on 37.5-hour work week from Monday to Friday from 9 am to 5 pm; ability to work overtime, if required.
- The physical demands are representative of those that must be met by being able to successfully perform the essential functions of the job; these include, but are not limited to sitting, considerable use of computer and phone, and seldom moving of items up to 25 pounds in weight.

**How to Apply**

If you think you have what it takes to be a successful member of our team, please submit your resumé.

IC Savings is committed to accommodating people with disabilities as part of our hiring process. If you have special requirements, please advise Human Resources during the recruitment process.
- While we thank all applicants for their interest, only those selected for an interview will be contacted._

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- Paid time off
- RRSP match
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Etobicoke, ON M9B 1B2: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

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