Customer Relationship Management Developer

1 month ago

Toronto Ontario, Ontario, Canada Cella Full time

We are looking for a talented individual to provide analytical support for targeted marketing campaigns. This role involves building and managing campaigns in Salesforce Marketing Cloud, as well as coding, quality assurance, project management, and data analysis.


This is a 12-month hybrid contract. It requires the Developer to work at our client's office in downtown Toronto 1 day per week, plus one additional day per month.


Key Responsibilities:

  • Campaign Development & Execution: Use Salesforce Marketing Cloud to build campaigns, leveraging data to create client lead lists and drive customer acquisition and retention strategies. Work with IBM Campaign Management tools (formerly UNICA) to design, execute, and optimize campaigns.
  • Requirement Gathering & Documentation: Collaborate with business partners across channels to gather campaign requirements, develop solutions, and obtain sign-offs on documentation.
  • Coding & Quality Assurance: Spend a significant amount of time coding, ensuring that all campaign processes are followed accurately and layouts are verified before launch.
  • Project Management & Relationship Building: Manage small-scale direct marketing projects within cross-functional teams, building strong internal and external relationships. Adapt to program changes, prioritize multiple tasks, and deliver within strict timelines.
  • Analysis & Problem-Solving: Analyze information from various sources, make informed recommendations, and present data in a clear and concise format. Experience with statistical models, predictive analytics, and segmentation is an asset.


Required Qualifications:

  • 1-3 years of experience in Salesforce Marketing Cloud
  • 1-3 years in developing, deploying, and managing email campaigns in Salesforce Marketing Cloud
  • Strong knowledge of Amp Script, HTML, and SQL
  • Proficiency in database marketing, relational databases, and Business Intelligence (BI) tools


Preferred Skills:

  • Knowledge of JavaScript, CSS, and Acoustic
  • Salesforce Marketing Cloud certifications
  • Experience in financial services


Soft Skills:

  • Strong stakeholder management and relationship-building skills
  • Excellent verbal and written communication skills
  • Attention to detail
  • Strong analytical abilities and familiarity with data sets
  • Quick learner with a drive for process improvement
  • Ability to work independently and collaboratively

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