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Senior E-Commerce Marketing Manager

4 weeks ago

Canada, CA Watch Gang Full time

About WatchGang:


WatchGang is revolutionizing the watch-buying experience, blending top-tier luxury with an innovative subscription and selling platform. Our platform offers customers the chance to own coveted timepieces at discounted rates, with exciting features like “The Wheel” – a gamified shopping experience. Additionally, our unique subscription service allows members to receive premium watches regularly and have the chance to win exclusive prizes like a Rolex. WatchGang is for those who love watches and want to experience shopping in a way that’s both engaging and rewarding.


Position Overview:


We are seeking a dynamic and experienced Senior E-Commerce Marketing Manager to lead the strategy and execution of our online marketing initiatives. In this role, you will drive customer acquisition, retention, and overall e-commerce growth across multiple channels. You will work cross-functionally with the product, sales, and creative teams to develop and implement data-driven strategies that enhance the customer experience, grow our subscriber base, and increase brand loyalty.


Key Responsibilities:


Analytics Drive.

  • Strategic Planning: Develop and implement comprehensive e-commerce marketing strategies to drive growth, increase customer acquisition, and optimize customer lifetime value.
  • Campaign Execution: Oversee the execution of multi-channel campaigns (PPC, SEO, social media, content marketing, influencer partnerships) to generate revenue and grow our online presence.
  • Analytics & Reporting: Monitor, analyze, and report on performance metrics, using data to optimize campaigns and drive results.
  • Customer Experience: Work closely with the product team to ensure the website and customer journeys are optimized for conversion and user experience.
  • Brand Awareness & Engagement: Lead initiatives to increase brand awareness and customer engagement, leveraging social media, email, content, and other digital marketing strategies.
  • Team Player: Work with a team of marketing professionals, guiding their development and fostering a collaborative, results-driven environment.
  • Innovation: Stay ahead of e-commerce trends and competitive landscape, introducing new strategies and tactics to keep WatchGang at the forefront of the industry.


Qualifications:


  • 5+ years of experience in e-commerce marketing, with a proven track record of driving growth in an online retail environment.
  • 5+ years of experience with email marketing,

klaviyo, and email marketing strategy / segmentation.

  • Strong expertise in digital marketing channels, including paid search, SEO, affiliate marketing, and social media.
  • Excellent analytical skills with the ability to leverage data to drive decisions.

Experience with e-commerce platforms (e.g., Shopify) and marketing tools (e.g., Google Analytics, SEMrush and others).

  • Creative and innovative thinker with a strong understanding of brand development and customer engagement strategies.
  • Strong leadership skills with the ability to manage and motivate a team.
  • Excellent communication skills and the ability to collaborate cross-functionally in a fast-paced environment.
  • Experience in subscription-based services or gaming elements within e-commerce is a plus.
  • Watch experinece or interest an asset.


Why Watch Gang?


  • Join a fast-growing company with a fun, innovative culture.
  • Be a part of a unique brand that is revolutionizing the watch-buying experience.
  • Opportunity for career growth and leadership development.
  • We work with watches


If you’re a passionate and strategic marketer who thrives in a dynamic environment, we’d love to hear from you Apply today to be part of the WatchGang team and help us change the way the world buys watches.


To Apply:

Please submit your resume and a cover letter explaining why you’re a great fit for this role.