Director, Demand Generation

4 weeks ago

Canada, CA Booth & Partners Full time

Location: Remote (Vancouver area, preferred, Toronto, Ontario, or USA -Austin, Denver, Phoenix, area)

Reports to: CMO


Company Overview

Booth & Partners is a purpose-driven offshore staffing company specializing in building dedicated offshore and nearshore teams in the Philippines and Colombia for international clients. With a blended AI + human approach, we help businesses scale through cost-efficient, high-quality outsourcing solutions. As a 1% for the Planet company, we are committed to sustainability, ethical hiring, and long-term impact.


Role Overview

We are seeking a data-driven, revenue-focused B2B marketing leader to drive client acquisition, pipeline acceleration, and revenue growth. As the Director of Demand Generation & Growth Marketing, you will own and execute Booth & Partners’ B2B demand generation strategy, leveraging inbound marketing, performance marketing, outbound sales enablement, ABM, paid media, and partnerships to scale revenue.

This role is ideal for a strategic yet hands-on leader with expertise in B2B SaaS, outsourcing, or technology-driven services. You will collaborate closely with Sales, RevOps, and Product Marketing to drive multi-channel demand, shorten sales cycles, and optimize marketing’s revenue contribution.


Key Responsibilities

1. Demand Generation & Revenue Growth

  • Own and execute a high-performing demand generation strategy that drives high-intent leads, pipeline growth, and predictable revenue.
  • Lead multi-channel demand generation across inbound marketing, performance marketing, paid media, outbound prospecting support, and ABM.
  • Optimize conversion rates at every stage of the funnel, from lead acquisition to SQLs and closed-won deals.
  • Align with Sales & RevOps to improve lead-to-opportunity conversion rates and accelerate sales velocity.
  • Lead account-based marketing (ABM) campaigns for high-value enterprise and mid-market clients.
  • Leverage AI-powered marketing automation & personalization to enhance campaign effectiveness.


2. Paid Media & Performance Marketing

  • Own the annual paid media budget, ensuring high ROI across Google Ads, LinkedIn Ads, retargeting, and programmatic display.
  • Develop high-converting landing pages, lead magnets, and ad creatives to drive quality leads.
  • Implement full-funnel performance tracking to optimize cost-per-lead (CPL), cost-per-acquisition (CPA), and revenue attribution.


3. Inbound & Content Marketing

  • Oversee SEO, content marketing, and thought leadership to generate organic inbound demand.
  • Lead the HubSpot Content Hub strategy, ensuring high-impact blog posts, case studies, whitepapers, and reports.
  • Develop executive thought leadership campaigns to position Booth & Partners as an industry leader.
  • Create persona-based content strategies targeting key buyers in SaaS, health tech, e-commerce, logistics, and sustainability.


4. Outbound & Sales Alignment

  • Work closely with Sales & SDR teams to execute integrated outbound marketing strategies.
  • Develop sales enablement content (pitch decks, battlecards, one-pagers) to improve sales conversations.
  • Implement LinkedIn Sales Navigator and outbound email sequences to drive high-value prospect engagement.
  • Build data-driven lead scoring and MQL-to-SQL tracking in HubSpot and Zoho CRM.


5. Events & Partnerships

  • Develop event-based marketing strategies, including industry conferences, virtual summits, and roundtables.
  • Manage strategic partnerships with VCs, PEs, accelerators, SaaS communities, and tech platforms to drive referrals.
  • Oversee sponsorship and speaking opportunities to increase brand authority and attract enterprise clients.


6. Data, Analytics & Optimization

  • Implement a multi-touch attribution model to track pipeline impact by channel.
  • Establish real-time dashboards in HubSpot, Zoho CRM, and Google Analytics for full-funnel visibility.
  • Continuously optimize marketing performance based on data insights, adjusting strategy to maximize efficiency.


Qualifications & Experience

Must-Have:

  • 10+ years in B2B demand generation, growth marketing, or performance marketing, preferably in outsourcing, SaaS, or B2B services.
  • Proven track record of scaling revenue through demand gen, with experience driving $50M+ in pipeline per year.
  • Expertise in ABM, performance marketing, inbound content strategy, and outbound sales support.
  • Strong analytical mindset, able to track and optimize marketing-influenced revenue, CAC, and pipeline velocity.
  • Experience with HubSpot Marketing Hub, Content Hub, Zoho CRM, LinkedIn Sales Navigator, and Google Ads.
  • Hands-on experience managing multi-million dollar paid media budgets with high ROI.
  • Ability to partner with sales teams to drive alignment and optimize lead conversion.


Nice-to-Have:

  • Background in B2B SaaS, e-commerce, or tech-driven service industries.
  • Experience integrating AI-driven personalization in marketing automation workflows.
  • Strong executive presence, with experience in speaking engagements, thought leadership, and industry PR.


Success Metrics (First 12 Months)

  • Generate $20M-$35M in marketing-sourced pipeline by Year 1.
  • This is the equivalent of approximately 1,500 FTEs
  • Achieve 20%+ MQL-to-SQL conversion rates through better targeting and nurturing.
  • Increase inbound organic lead volume by 50% via SEO & thought leadership.
  • Align marketing-sourced revenue with sales pipeline targets, ensuring $100M growth trajectory.


Why Join Booth & Partners?

  • Work in a fast-growing, impact-driven company with a strong ethical foundation.
  • Own a multi-channel demand gen strategy with full budget, team, and tech stack autonomy.
  • Opportunity to shape Booth & Partners’ brand positioning and market leadership in outsourcing and AI-driven workforce solutions.

  • National Sales Director

    4 weeks ago

    Canada, CA Hunter + Esquire® Full time

    Our client ("Company"), a cannabis vaporization hardware tech distributor, is seeking a driven and dynamic National Sales Director in Canada to join its team and play a critical role in driving growth and ensuring customer satisfaction. This remote role blends new business generation with the management and growth of existing accounts.As a National Sales...

  • Solar Module Sales Manager/Director

    4 weeks ago

    Canada, CA Talesun Solar Technologies Full time

    Job Overview:Drive the growth of the Solar Module sales business, identifying and capitalizing on market opportunities.Conduct in-depth regional market analysis, focusing on supply/demand trends, government policies, competitors’ activities, and the performance of key distributors and installers.Build and nurture strong business relationships with...

  • Marketing Coordinator

    4 weeks ago

    Canada, CA Roland Canada Ltd. Full time

    Role Purpose:Under the direction of the Channel Marketing Manager, the Marketing Coordinator is responsible for coordinating and executing day-to-day marketing activities to drive conversion in the Canadian market. This role focuses on key dealers and other conversion channels to generate demand and increase sales for Roland, Boss, and V-MODA brands....

  • Construction Superintendent

    4 weeks ago

    Canada, CA reesmarx Full time

    Superintendent – United States/Canada Takes ownership of, and is responsible for, all aspects of field related activities on assigned projects and successful obtainment of cost results with respect to labor, material, and equipment utilization. These activities include, but are not limited to, safety, quality, schedule, project communication, planning,...

  • Director of Demand Gen

    2 days ago

    Canada Jagger Full time

    Job Title: Director of Demand GenWork Type: Full Time - Fully RemoteLocation: CanadaSalary Range: $150K - $165K (200K OTE) About the Company: We are working with a B2B SaaS company transforming how events are planned and experienced. Their all-in-one event management platform helps event marketers create engaging and impactful conferences worldwide. They are...

  • Director, Demand Generation

    4 weeks ago

    Canada Booth & Partners Full time

    Location: Remote (Vancouver area, preferred, Toronto, Ontario, or USA -Austin, Denver, Phoenix, area) Reports to: CMO Company Overview Booth & Partners is a purpose-driven offshore staffing company specializing in building dedicated offshore and nearshore teams in the Philippines and Colombia for international clients. With a blended AI + human approach, we...

  • Director, Demand Generation

    4 weeks ago

    Canada Booth & Partners Full time

    Location: Remote (Vancouver area, preferred, Toronto, Ontario, or USA -Austin, Denver, Phoenix, area) Reports to: CMO Company Overview Booth & Partners is a purpose-driven offshore staffing company specializing in building dedicated offshore and nearshore teams in the Philippines and Colombia for international clients. With a blended AI + human approach,...

  • Director, Demand Generation

    4 weeks ago

    Canada Booth & Partners Full time

    Location: Remote (Vancouver area, preferred, Toronto, Ontario, or USA -Austin, Denver, Phoenix, area)Reports to: CMOCompany OverviewBooth & Partners is a purpose-driven offshore staffing company specializing in building dedicated offshore and nearshore teams in the Philippines and Colombia for international clients. With a blended AI + human approach, we...

  • Director, Demand Generation

    4 weeks ago

    canada Booth & Partners Full time

    Location: Remote (Vancouver area, preferred, Toronto, Ontario, or USA -Austin, Denver, Phoenix, area)Reports to: CMOCompany OverviewBooth & Partners is a purpose-driven offshore staffing company specializing in building dedicated offshore and nearshore teams in the Philippines and Colombia for international clients. With a blended AI + human approach, we...

  • Director, Demand Generation

    4 weeks ago

    Canada Booth & Partners Full time

    Location: Remote (Vancouver area, preferred, Toronto, Ontario, or USA -Austin, Denver, Phoenix, area) Reports to: CMO Company Overview Booth & Partners is a purpose-driven offshore staffing company specializing in building dedicated offshore and nearshore teams in the Philippines and Colombia for international clients. With a blended AI + human approach,...

  • Director, Demand Generation

    4 weeks ago

    canada Booth & Partners Full time

    Location: Remote (Vancouver area, preferred, Toronto, Ontario, or USA -Austin, Denver, Phoenix, area)Reports to: CMOCompany OverviewBooth & Partners is a purpose-driven offshore staffing company specializing in building dedicated offshore and nearshore teams in the Philippines and Colombia for international clients. With a blended AI + human approach, we...

  • ▷ Immediate Start! Director, Demand Generation

    4 weeks ago

    Canada Booth & Partners Full time

    Location: Remote (Vancouver area, preferred, Toronto, Ontario, or USA -Austin, Denver, Phoenix, area) Reports to: CMO Company Overview Booth & Partners is a purpose-driven offshore staffing company specializing in building dedicated offshore and nearshore teams in the Philippines and Colombia for international clients. With a blended AI + human approach,...

  • Lead Demand Generation Strategist

    2 days ago

    Canada Jagger Full time

    We are seeking a seasoned Demand Generation expert to drive new business growth for Jagger, a pioneering B2B SaaS company transforming the event management industry.Jagger's all-in-one event management platform empowers event marketers to create immersive and impactful conferences worldwide. As our ideal candidate, you will be responsible for leading the...

  • Chief Demand Generation Officer

    2 days ago

    Canada Jagger Full time

    Job OverviewJagger, a pioneering B2B SaaS company, is revolutionizing the event planning and experience industry with its all-in-one event management platform. This innovative solution empowers event marketers to create engaging and impactful conferences worldwide.We are seeking a strategic, data-driven, and hands-on Director of Demand Gen to drive new...

  • Demand Generation Strategist

    4 weeks ago

    Canada Thrive Internet Marketing Agency Full time

    Demand Generation Strategist (Remote / Digital Marketing / Full-Time) Thrive Internet Marketing Agency is a full-service digital marketing agency headquartered in Arlington, Texas, with a talented team of around 200 members, known as "Thrivers," from 12 countries worldwide. Founded by Matt Bowman in 2005, Thrive has earned a strong reputation for...

  • Demand Generation Strategist

    3 weeks ago

    Canada Thrive Internet Marketing Agency Full time

    Demand Generation Strategist (Remote / Digital Marketing / Full-Time) Thrive Internet Marketing Agency is a full-service digital marketing agency headquartered in Arlington, Texas, with a talented team of around 200 members, known as "Thrivers," from 12 countries worldwide. Founded by Matt Bowman in 2005, Thrive has earned a strong reputation for...

  • Demand Generation Strategist

    4 weeks ago

    canada, canada | ca Thrive Internet Marketing Agency Full time

    Demand Generation Strategist (Remote / Digital Marketing / Full-Time) Thrive Internet Marketing Agency is a full-service digital marketing agency headquartered in Arlington, Texas, with a talented team of around 200 members, known as "Thrivers," from 12 countries worldwide. Founded by Matt Bowman in 2005, Thrive has earned a strong reputation for...

  • Director of Marketing Growth

    1 day ago

    Canada Jagger Full time

    About JaggerWe're a leading provider of event management solutions, dedicated to helping businesses create unforgettable experiences. Our cutting-edge platform streamlines event planning and execution, empowering marketers to focus on what matters most – delivering exceptional events that drive results.We're looking for a skilled Director of Demand Gen to...

  • Marketing Director

    4 weeks ago

    canada Accutive FinTech Full time

    We are an innovative and fast-growing cybersecurity firm that provides cutting-edge solutions in cryptography, data protection, and identity access management. As a medium sized, agile team, we are passionate about tackling the most complex security challenges for our clients. We’re looking for a Director of Marketing to help us build on the marketing...

  • Marketing Director

    4 weeks ago

    Canada Accutive FinTech Full time

    We are an innovative and fast-growing cybersecurity firm that provides cutting-edge solutions in cryptography, data protection, and identity access management. As a medium sized, agile team, we are passionate about tackling the most complex security challenges for our clients. We’re looking for a Director of Marketing to help us build on the marketing...

  • Marketing Director

    4 weeks ago

    Canada Accutive FinTech Full time

    We are an innovative and fast-growing cybersecurity firm that provides cutting-edge solutions in cryptography, data protection, and identity access management. As a medium sized, agile team, we are passionate about tackling the most complex security challenges for our clients. We're looking for a Director of Marketing to help us build on the marketing...

  • Marketing Director

    4 weeks ago

    Canada Accutive FinTech Full time

    We are an innovative and fast-growing cybersecurity firm that provides cutting-edge solutions in cryptography, data protection, and identity access management. As a medium sized, agile team, we are passionate about tackling the most complex security challenges for our clients. We’re looking for a Director of Marketing to help us build on the marketing...

  • Marketing Director

    4 weeks ago

    Canada Accutive FinTech Full time

    We are an innovative and fast-growing cybersecurity firm that provides cutting-edge solutions in cryptography, data protection, and identity access management. As a medium sized, agile team, we are passionate about tackling the most complex security challenges for our clients. We’re looking for a Director of Marketing to help us build on the marketing...

  • Marketing Director

    4 weeks ago

    Canada Accutive FinTech Full time

    We are an innovative and fast-growing cybersecurity firm that provides cutting-edge solutions in cryptography, data protection, and identity access management. As a medium sized, agile team, we are passionate about tackling the most complex security challenges for our clients. We’re looking for a Director of Marketing to help us build on the marketing...