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Ads Optimizer/Marketing Planner

1 month ago

Canada, CA Ninja Promo✔️ Full time

Duties and Responsibilities:

  • Manages internal and external calendars to align with marketing planning schedules and support efficient content development processes. Agency timelines would encompass both content development and photography processes. The calendar planning process must segregate the schedules of Savory, Fresh and additional channels while identifying shared processes to boost operational efficiency.
  • Evaluate digital outcomes to generate insights and report on KPIs which will guide team content development while delivering vendor reports for purchased packages that show performance evidence.
  • Perform a competitive analysis of meal content websites then develop and manage Savory site enhancements based on findings.
  • The position oversees content quality control through nutritional validation of recipes while ensuring recipe quality before entry into Constant Commerce while maintaining consistent content voice across channels and proofreading materials and handling all content-related customer inquiries.
  • Manages Constant Commerce entries to boost local brands' SEO performance.
  • Manages content budget while ensuring proper rights acquisition for all sourced materials.
  • The program maintains legal compliance for all sourced documentation.
  • This position handles all vendor ad submission timelines from both internal and external sources for the publication.
  • Partners work alongside agencies and AD Global to develop processes and workflows that enable worldwide management of shared content and ad submissions from both internal and external vendors for the magazine within all relevant timelines.


Qualifications:

  • Experienced with project management, and strategic dependencies
  • Knowledgeable of print production planning and management
  • Knowledgeable of social media planning and management
  • Demonstrated leadership experience in managing content creation processes at a Center of Excellence
  • Demonstrates highly organized focus on details including precise timing and dependency management
  • The ability to solve complex issues relies on creating multiple solutions before selecting the most effective one.
  • Demonstrates prompt work ethic alongside excellent response to time constraints
  • The individual demonstrates personal responsibility and self-direction while also supervising others indirectly to hold associates accountable for shared objectives.
  • Colleagues, business partners and intermediaries all require a service mindset approach.
  • The demonstration of innovative and creative thinking showcases the capacity to introduce original ideas to an organization.
  • The individual must possess strong independent work skills together with the ability to recognize situations that require brand alignment and teamwork.
  • This role requires limited supervision through proactive problem identification and solution development prior to seeking leadership input.