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Marketing Manager

4 weeks ago

Canada, CA Yeti Software Inc Full time

Position: MARKETING MANAGER


About Yeti Software

The snow removal industry in North America is a $30 billion market and is ripe for disruption. As proof of this we have seen 200% year over year growth of Yeti's SAAS platform. We are building a team to help us continue to grow and to dominate the market. Our team is made up of passionate, funny, kind and purposeful people. We care for each other and our customers deeply. We know the industry because we have grown up in the industry. We hire self-starters who don't want to be micro-managed and who want their voice to be heard. We create space for people to grow into bigger things and to see their work directly impact the business. We are moving fast and creating exciting things. Join us for this amazing ride


Position Overview

We're seeking a highly versatile Marketing Manager to execute Yeti's marketing strategy. As our first full-time marketing hire, you will be working with contractors and cross-functional teams to drive business growth. This role combines strategic planning with hands-on execution, requiring both creative vision and operational excellence.



Key Responsibilities

Strategy & Growth

● Drive demand generation through multi-channel campaigns and lead nurturing programs

● Manage marketing technology stack, including CRM and automation platforms (HubSpot proficiency preferred)

● Collaborate closely with sales team to optimize lead conversion and revenue growth

Product & Content Marketing

● Assist with go-to-market strategy for new features and product launches

● Oversee content strategy and creation across all channels, working with contractors

● Develop compelling product messaging, case studies, and sales enablement materials

● Build and maintain consistent brand voice across all touchpoints

Industry & Digital Marketing

● Build strategic relationships with industry partners and manage event presence

● Execute targeted campaigns for landscape and snow removal sectors

● Drive digital marketing performance through SEM, social, and search engine optimization

● Support with website management (WordPress)

● Analyze marketing metrics and optimize campaigns based on data-driven insights


Required Qualifications

● 5+ years of B2B marketing experience, preferably in SaaS or technology

● Proven track record of leading successful product launches and GTM initiatives

● Experience managing marketing automation and CRM platforms

● Strong project management and organizational skills

● Excellent written and verbal communication abilities

● Data-driven mindset with experience in marketing analytics

● Bachelor's degree in Marketing, Business, or related field


Preferred Qualifications

● Experience marketing to service-based businesses

● Knowledge of landscape, lawn care, or snow removal industries

● Experience being first marketing hire at a growing company

● Familiarity with contractor/agency management


Essential Skills & Qualities

● Self-starter mentality with ability to work independently

● Strategic thinking combined with tactical execution capabilities

● Strong prioritization and time management skills

● Ability to manage multiple contractors and agencies

● Experience with limited resources and budget optimization

● Comfortable with ambiguity and rapid change

● Results-oriented with a growth mindset



What We Offer

● Competitive salary (based on experience)

● Performance-based bonuses

● Health benefits

● Ability to work remote (Flexibility)

● Opportunity to build and shape marketing function from ground up

● Professional development opportunities

● Collaborative work environment


IMPORTANT NOTES:

· Must be Located in a North American Time Zone area in order to have ability to collaborate with the team when needed

· Strong written and oral communication skills in English are required

· Full-Time Position (40hrs week – Monday to Friday)