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Growth Marketer

4 weeks ago

Canada, CA Big Star Lights Full time

About Big Star Lights

Big Star Lights is a leader in quality, professional-grade decorative LED lighting products for professional installers and home service businesses. We are transitioning from using agencies to building a collaborative in-house marketing team. Our culture is innovative and flexible, and we believe in empowering our team members to drive real results while having a significant voice in shaping our future.


About the Role

We are looking for a Growth Marketer who can manage paid ad campaigns and drive quality traffic to our key landing pages and sales funnels. You will be responsible for planning and executing Meta Ads campaigns, ensuring that our ad budget is spent wisely, and working closely with the team to refine ad copy and visuals. You should be comfortable working independently, while also collaborating and providing valuable feedback on our landing pages and email flows.


Key Responsibilities

  • Paid Media Management: Plan, execute, and optimize Meta Ads campaigns. Use the allocated budget to generate high-quality traffic.
  • Collaboration: Work with team members to gather a clear brief, refine ad copy, and determine appropriate visuals.
  • Performance Analysis: Monitor key performance metrics such as ROAS and CAC to adjust strategies as needed.
  • Cross-Channel Input: Contribute ideas for email marketing and retention strategies that support our overall growth objectives.
  • Landing Page Strategy: Offer input on landing page design and functionality to ensure a seamless post-click experience. Familiarity with Shopify and the theme editor is a plus.
  • Leveraging Technology: Use AI strategically to gain a competitive edge in your work. We value a tech native who looks for smart opportunities to enhance performance without relying on AI as a crutch.


Desired Experience and Skills

  • A minimum of 2 years in digital advertising or growth marketing.
  • Proven experience managing paid media campaigns, particularly Meta Ads.
  • Strong written English and a good eye for design to ensure high-quality, effective campaigns.
  • Basic skills in design tools such as Canva, Photoshop, or Figma are beneficial.
  • Experience with B2B marketing, especially in seasonal business environments, is highly valued.
  • Ability to work collaboratively and independently in a fast-paced, flexible work setting.


Company Culture and Benefits

At Big Star Lights, you will join a dynamic team that values collaboration and innovation. We are committed to creating an environment where every idea is welcomed and team members work together to achieve common goals. Our benefits include a competitive salary, bonus structure, flexible working hours, and the option to work remotely from anywhere in Canada. For those who prefer working on-site, our Richmond office is available.