Media Strategy Lead

2 weeks ago


Remote, Canada BAM Strategy Full time

OVERVIEW


As the Media Strategy Lead, you will play a pivotal role in shaping the future of our clients' brands through innovative and data-driven media strategies.

You'll collaborate closely with cross-functional teams to help translate business objectives into impactful media strategy that informs the tactical media planning plans to captivate audiences and drive results.

This is a unique opportunity to unleash your creativity, strategic prowess, and leadership skills to craft compelling narratives and deliver unparalleled value to our clients.

If you're passionate about leveraging cutting-edge media technologies and methodologies to shape the way brands reach and engage with their audiences, we want you on our team.


WHAT YOU WILL DO

  • Acting as bridge between general brand strategy and media activation
  • Define media's role within the client ecosystem to meet business objectives
  • Determine Media KPIs to support client business objectives
  • Define recommended budget allocation by lifecycle phase, journey moment or client objectives (depending on needs of the plan)
  • Support in audience definition and sizing as it pertains to media consumption habits and behaviours and work with the channel teams to understand addressability
  • Working closely with Directors of Media and activation teams to ensure media plans align to media strategies
  • Point of Contact with clients around media strategy delivery
  • Contribute to thought leadership, leading Media's contribution to these deliverables (e.g. white papers, blog posts, client presentations)
  • Lead media reporting visualisation in collaboration with Media Analytics and Data Analytics teams
  • Contribute to recommendations on media strategy pivots required based on insights derived from media activation teams
  • Lead media portions of QBRs and strategic data assessment discussions with clients
  • Contribute to media contracts and proposals, working with SVP and Directors of Media to ensure proper definition of included and excluded scope.
  • Stay informed on other areas of BAM's work with clients including web development, creative and CRM
  • Propose innovative service offerings and partnerships within the realm of digital advertising and paid media
  • Identify and help evaluate tools to facilitate media strategy development and follow up

WHAT YOU WILL BRING

  • Experience_
  • At least 5 years experience leading development of media strategies and plans
  • Marketing experience in the pharmaceutical industry, as well as B2B and consumer healthcare
  • Clientside experience an asset
  • Previous experience managing teams
  • University degree or college diploma in a related field
  • Skills_
  • Ability to derive insight and optimization opportunities from data to build a strategic recommendation
  • Strong understanding of media channels and roles each plays within the media ecosystem
  • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Growth mindset open to feedback, helping to positively contribute to individual and group's professional development
  • Experience with the Google Marketing Platform
  • Exceptional attention to detail
  • Excellent organisation and time management skills
  • Excellent problem solving and decisionmaking skills

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