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Senior Manager, Market
3 months ago
Essential Duties/Responsibilities
: Drive and develop market strategies to increase consideration and achieve competitive advantage, utilizing market assessments, customer research and data, competitive analysis, marketplace trends and growth opportunities. Identify segments in each market and determine which to target based on overall impact to the Direct Energy Home business for both Residential and SMB customers. Develop executive level presentations to show growth and improvement opportunities on acquisition sales and the portfolio growth of energy and subscription-based services. Identify opportunities to improve value propositions or product mix based on target segment or market. Define and own goals and key performance metrics for Acquisition; monitor regularly to understand effectiveness of strategy, making recommendations for continuous improvement. Lead cross-functional teams in the development of Go-to-Market strategies and major market initiatives, including selection of mass product offering. Lead cross-functional development of market research plan to leverage consumer insights from internal and external sources to ensure the direction of the brand is based on consumer trends and brand awareness. Provide strategic brief for Marketing Communications to develop mass and quarterly campaigns consistent with Direct Energy's positioning. Inform creative and communication strategy. Stay informed of current market trends and competitive developments to continually enhance Direct Energy's strategic position in major markets. Perform other duties as assigned.Education:
Bachelor's degree in business, marketing, or another related field. MBA or graduate degree preferred.Minimum Requirements:
At least 10 years of relevant professional experience in a Strategic Marketing or Business Strategy position. Proven experience in developing go-to-market strategies for consumer-facing products or services. Proven background in improving and optimizing business performance based on key metrics and goals. Proficient Excel modeling skills and PowerPoint required. Research driven mindset that is anchored in curiosity, learning, and balanced with excellent analytical, problem solving and project management/organization skills. Strong work ethic, with an effective combination of business acumen, sound decision-making, and a bias for action; ability to act in a decisive, urgent, and committed way to achieve results; remain focused on deliverables and leverage resources to reach goals. Comfortable working in a growth environment, collaborating with a new team and providing recommendations on improving existing processes. Ability to prioritize, and to manage multiple projects simultaneously with a high degree of accuracy. Exceptional communicator (written and verbal), able to present a story and strategic options in a clear, concise manner. Elevated level of motivation and aptitude for problem solving, with a strong attention to detail. Excellent people skills as this position requires significant interface with outside stakeholders and the leadership team. Able to work in a fast-paced environment with tight deadlines. Intellectual curiosity and continuous improvement drive.Additional Knowledge, Skills, and Abilities:
Ability to manage multiple assignment on a timely basis with a high degree of accuracy. Highly data-driven with the ability to analyze, articulate and solve complex problems and concepts to make effective business decisions. Comprehensive understanding of business goals and the need to balance and sometimes make trade-offs. Strong innovative and problem-solving instincts, supported by experience guiding creative input, development, and execution from idea to completion. Solid understanding of standard marketing principles and customer engagement tactics. Ability to keep the customer impact at the forefront of all business decisions and activities. Strong interpersonal, written, verbal communication and presentation skills, with the ability to interface effectively with individuals in various functions and at various levels. Thinks strategically, but also skilled in tactical execution. Ability to effectively prioritize workload in a detailed and organized manner. Able to utilize organizational and project management skills to direct work activities within critical path timelines. Ability to establish strong relationships to influence perceptions and manage change.Preferred Qualifications:
Prior consulting experience.Physical Requirements:
Occasionally requires lifting as appropriate to perform duties and responsibilities/Position requires employee to work using a laptop/computer screen.Working Conditions:
Remote in Canada but must be local to Calgary, Toronto or Edmonton Some overtime required as special projects arise. Some travel