Senior Marketing Manager

1 day ago


Calgary, Alberta, Canada Travel Alberta Full time
About the Role

We are seeking a highly skilled Senior Manager, Marketing Partnerships to join our team at Travel Alberta. As a key member of our organization, you will be responsible for developing and managing strategic partnerships with key industry stakeholders in Alberta.

Key Responsibilities
  • Develop and implement strategic direction for partnership programs across various workstreams, including digital, consumer marketing, trade, and destination development.
  • Liaise with the Destination Development team to lead airline programs and develop new consumer and trade programs to drive value in international markets.
  • Build and maintain strong relationships with Destination Marketing Organizations (DMOs), airlines, and industry associations to drive revenue and growth.
  • Lead the development of new NorthStar DMO international travel trade programs and strategic grants to build a competitive advantage in international markets.
  • Collaborate with internal teams to increase collaboration and alignment with Travel Alberta's strategic direction.
  • Provide direction, feedback, and strategic guidance to agency partners to maximize performance and investment.
Requirements
  • 7+ years of direct progressive experience in marketing, preferably building up partner programs.
  • Experience working in airline marketing and/or the tourism industry is an asset.
  • Strong budget management and financial forecasting skills.
  • Degree in marketing, business, communications, or an equivalent combination of education and experience.


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