Communications Advisor, External Communications

2 weeks ago

Toronto, Ontario, Canada SickKids Full time

About SickKids:


Dedicated exclusively to children and their families, The Hospital for Sick Children (SickKids) is one of the largest and most respected paediatric healthcare centres in the world.

As innovators in child health, we lead and partner to improve the health of children through the integration of healthcare, leading-edge research and education.

Our reputation would not have been built - nor could it be maintained - without the skills, knowledge and experience of the extraordinary people who come to work here every day.

SickKids is committed to ongoing learning and development, and features a caring and supportive work environment that combines exceptionally high standards of practice.

When you join SickKids, you become part of our community. We share a commitment and determination to fulfill our vision of _Healthier Children. A Better World_.

Don't miss out on the opportunity to work alongside the world's best in paediatric healthcare.

Position Description:

Communications Advisor, External Communications

Here's what you'll get to do:

  • Responsible for helping to maintain and develop content for all of SickKids' corporate social media accounts (Twitter, Instagram, Linkedin, YouTube);
  • Perform daily monitoring and community management, including escalating issues to the broader team and other SickKids departments, and responding to direct messages;
  • Support the Senior Communications Advisor's development of the social media strategy, including staying on top of social media trends, exploring new channels and seeking new opportunities to expand and engage with our social media audiences;
  • Support intake of requests for SickKidsaffiliated social media accounts;
  • Responsible for reviewing videos to be posted on YouTube and other channels;
  • Track and report social media analytics proactively and upon request;
  • Collaborate with staff from many different clinical divisions and research programs as well as other key stakeholders to understand communications goals and develop social media content;
  • Interview and work with SickKids patients and families to create original content for SickKids channels and engage with usergenerated content as appropriate;
  • In addition to social media content, assist with the writing and editing of other communications materials, such as newsletters, employee intranet posts, web stories and more;
  • Provide media monitoring support through the development of a daily report for organizationwide distribution;
  • Monitor, post and generate timely content for the Ontario Poison Centre (OPC) social media accounts (Twitter and Instagram);
  • Support other OPC communications needs as required, such as developing awareness campaigns, tip sheets, web stories, escalating issues, media relations and working with partner organizations.

Here's what you'll need:

  • Degree/diploma in social or digital media, marketing, communications, public relations, or journalism;
  • One to two years of corporate social media and/or communications experience with an interest in a healthcare, research or notforprofit setting;
  • On the pulse of a large variety of social media channels including strong understanding of Instagram, Twitter, YouTube, LinkedIn and TikTok;
  • Sound judgment, solid strategic thinking and troubleshooting skills, as well as the ability to carefully manage sensitive and confidential information;
  • Ability to balance competing deadlines with strong organizational and project management skills;
  • A natural storyteller with excellent writing skills and an eye for visuals;
  • Strong interpersonal skills and ability to build relationships with a variety of internal and external stakeholders;
  • Team player who excels at collaborating with others to achieve common goals.

Employment Type:
Full-Time (35 hours/week, 12-month contract)

Our Commitment to Diversity:

The children and families we care for are from a variety of communities, and so are our employees. We welcome and encourage everyone to join our organization and be part of our team.

Thank you for your interest in joining SickKids. Only those applicants selected for an interview will be contacted. In accordance with our Hospital policy, employment at SickKids is conditional upon the Hospital's receipt of all necessary documentation.

**How to Apply

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