Communications Advisor

2 weeks ago

Toronto, Ontario, Canada University Health Network Full time

Communications Advisor, External

Job Posting #: 929328

Site:
Toronto General Hospital (hybrid)

Department:
Communications & Brand Strategy

Reports to:
Manager, External Communications

Hours: 37.5 hours

Salary:
To commensurate with experience and consistent with UHN compensation policy

Status:
Permanent Full-time

Posted Date:
February 29, 2024

Closing Date:
March 11, 2024


The University Health Network, where "above all else the needs of patients come first", encompasses Toronto General Hospital, Toronto Western Hospital, Princess Margaret Cancer Centre, Toronto Rehabilitation Institute and the Michener Institute of Education.

The breadth of research, the complexity of the cases treated, and the magnitude of its educational enterprise has made UHN a national and international resource for patient care, research and education.

With a long tradition of ground breaking firsts and a purpose of "Transforming lives and communities through excellence in care, discovery and learning", the University Health Network (UHN), Canada's largest research teaching hospital, brings together over 16,000 employees, more than 1,200 physicians, 8,000+ students, and many volunteers.

UHN is a caring, creative place where amazing people are amazing the world.

Position Summary


Eager to contribute to telling the end-to-end story of UHN, Canada's #1 Hospital through social and traditional media? UHN is seeking a versatile communications practitioner to join the External Communications team within the Communications & Brand Strategy department.


To succeed in the role of Communications Advisor, External, you must enjoy interacting with traditional media as well as helping to create engagement around stories and information on social channels.

You're familiar with using various metrics and insights to contribute to decision-making and understand the value of monitoring outcomes as part of reporting and continuous improvement.

Working on a small team and collaborating across a diverse department is your jam and interacting with a wide range of stakeholders at all levels is a challenge that you welcome.

You know what's needed for media or other public events and have the organizational and inter-personal communication skills to make sure things run smoothly.


In your portfolio, you have examples of media pitches, spokesperson briefing notes, social content (written and visual) you've created to promote an organization's narrative, and external events you've coordinated.

Your hands-on experience includes social listening and engagement.

You have experience working collaboratively with writers, videographers, photographers, graphic designers, and others on small and large projects. You stay calm and effective under pressure.

Open to coaching, you know when it's time to raise your hand for help and do so with the confidence of a continual learner.

When mistakes happen, you take appropriate accountability and seek to learn from the experience to prevent recurrence. You are also a constructive contributor to improving upstream processes.

Reporting to the Manager, External Communications, you will contribute to sharing the impact of UHN through effective execution of the organization's omni-channel communications and marketing strategy

Duties
-
Content Creation: Write and edit materials including, but not limited to, web copy, social media posts, media releases, media briefings, and short-form articles. Shoot and edit video, especially in vertical format, as needed and in alignment with style and project guidelines. Contribute to the development of toolkits and guides for sharing best practices.
-
Social Media Listening: Contribute to listening across UHN channels, helping to identify opportunities, issues, and trends.
-
Social Media Consolidation:Participate in long-term, cross-team project to consolidate various social accounts associated with UHN. Work closely with stakeholders during transitions to help ensure successful outcomes.
-
Event Planning: Lead the planning and execution of special events. Build guides for effective and consistent events planning for sharing across the department and beyond

Qualifications

  • A degree or diploma in a related field (Communications, Marketing, Public Relations)
  • 23 years written and visual content generation in a large organization
  • 12 years social posting and listening
  • 12 years media relations
  • 12 years event planning and execution
  • Experience creating toolkits and guidelines an asset
  • Advanced writing and editing for different audiences
  • Experience with MS Office, especially Word, Outlook, and SharePoint

Why join UHN?


In addition to working alongside some of the most talented and inspiring healthcare professionals in the world, UHN offers a wide range of benefits, programs and perks.

It is the comprehensiveness of these offerings that makes it a differentiating factor, allowing y

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