Senior Manager, Digital Marketing, Brand

1 week ago

Toronto, Ontario, Canada President's Choice Bank Full time
Senior Manager, Digital Marketing & Analytics page is loaded Senior Manager, Digital Marketing & Analytics

Apply locations 500 Lakeshore Ave, Toronto, ON time type Full time posted on Posted 2 Days Ago job requisition id R Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

We're a different kind of bank with a different type of team—we're collaborative and supportive and have the freedom and responsibility to thrive.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day.

we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well.

The Senior Manager, Digital Marketing & Analytics is responsible for owning the digital acquisition journey for credit and deposit products from first-touch to application start.

This role will partner closely with our Marketing/Product teams and Agency/Platform partners to recommend and action strategic changes that will increase application targeting and conversion to drive greater efficiency.

The Senior Manager will be responsible for proactively identifying performance and industry trends to drive ongoing optimizations and accurate forecasting around the digital marketing strategy (Search, Social, Display, Organic, Affiliates), as well as developing key reporting across set cadences and campaign moments to distill meaningful insights into actionable next steps.

In addition, this role will oversee the Public Site to advance an SEO-optimized experience across the funnel, that is compelling and frictionless.

Reporting into the Director, Brand & Growth Marketing, the Senior Manager will lead a highly motivated team, while closely collaborating with multiple stakeholders across the bank.

Performance Marketing (50%): Proactively identify performance and industry trends across the credit and deposit acquisition market to drive ongoing optimizations and increase acquisition through digital marketing channels (Search, Social, Display, Organic, Affiliates).

Define comprehensive processes and mechanisms to consistently measure media performance across the credit cards customer journey.
Design and execute end-to-end tracking solutions, including requirements gathering, implementation design, tagging, QA, and reporting.
Work with various teams to build new capabilities that create a connected ecosystem of marketing technologies.

Collaborate with Product Marketing, Digital Media Agency, Product Acquisition and Credit Risk teams to test and maximize targeting opportunities using first party data.

Oversee the affiliate strategy to efficiently utilize this channel, including maintaining current relationships, assessing new partners, and managing a budget.

Insights and Analytics (30%): Distil key customer or product-specific acquisition insights into actionable next steps to drive better or more efficient business goals.

Leverage data, analytics, and reporting to create compelling business narratives to keep key stakeholders informed of marketing results, and provide recommendations of how to evolve and improve programs.

Develop forecasting models in partnership with our Digital Media Agency and Product Acquisition teams to support the digital marketing strategy (Search, Social, Display, Organic, Affiliates) ensure we're tracking towards targets and optimize as we learn.

Website (20%): Develop and implement a strategy for the public site to create a personalized and relevant journey that effectively moves customers through the funnel and drives quality conversions.

Own the content strategy (in partnership with Product and Brand Marketers) to deliver a full-funnel experience that compels movement through the funnel to application.

Create an SEO strategy to ensure content and structure increase organic traffic from the right target audiences at the right points in the journey.

Partner with the Digital Platforms team to drive a roadmap that is prioritized against strategic priorities, with progress assessed and re-calibrated as required.

7-10 years overall experience with a post-secondary education in Marketing, Business or Mathematics (experience in Financial Services or Product Management a bonus).

3-5 years of experience implementing digital analytics tracking solutions for web and/or mobile (experience with eCommerce and ad technology applications a bonus).

2+ years working with media teams on pixel implementation/management and tag management systems (Adobe Launch, Adobe DTM, Google Tag Manager, etc.).

2+ years SEO proficiency and website strategy/user journey development (experience with personalization a bonus).
Strong time management, collaboration, and stakeholder management skills.
Experience leading, building and developing high performing teams.

In-depth knowledge of key media channels and platforms, including display (DV360), social (Facebook Ads Manager), search (Google Ads), email (salesforce marketing cloud) and affiliates.

We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability.

1 PC Financial recognizes Canada's diversity as a source of national pride and strength.

We have made it a priority to reflect our nation's evolving diversity in the products we sell, the people we hire, and the culture we create in our organization.

Accommodation is available upon request for applicants and colleagues with disabilities.

Please Note:
If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.
Senior Director, Digital Customer Platforms

locations 500 Lakeshore Ave, Toronto, ON time type Full time posted on Posted 8 Days Ago Together, we are an organization committed to transforming the everyday banking experience, and providing our customers with the unprecedented value they deserve.

We will equip you with the freedom to envision, conceptualize and collaborate in a fast paced environment, and you'll discover what it's like to push the limits and draw on the talent of your peers.

Come work for a Canadian bank that thinks differently. A NOTE ON RECRUITMENT FRAUD
Please be advised that recruitment fraud has affected a number of Canadian companies.

Loblaw Companies Limited, its subsidiaries, and recruiting agencies will never ask for payment at any stage in the recruitment process.

To avoid falling victim to recruitment fraud:
Check any documents for poor grammar and spelling as this is often a warning sign of fraud
If you are asked for payment of any kind from a recruiter, contact your local police department as this is very likely to be fraud
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