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Senior Manager, Brand
1 week ago
Please be advised that our Careers site will be unavailable from November 28 at 12am ET to November 29 12am ET for scheduled system maintenance.
The Senior Manager, Enterprise Marketing ensures the success of the Marketing Team globally, with a focus on Canada, by driving the strategy for long-term and product-agnostic projects that advance the Scotiabank brand and business strategy.
The Senior Manager will deliver thoughtful strategic recommendations and / or executional tasks as assigned for various groups across the Enterprise.
Coordinate with Business partners (including Comms, HR and others), define marketing objectives to set and refine annual and quarterly marketing plansDevelop and execute medium-to-high complexity strategies and marketing campaigns as well as acts as project lead and / or program manager in delivering work packages
Contribute to plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment
Develop presentations and materials for senior leaders and other teams to highlight strategic direction and gain buy-in. Leverage relationships and builds an appropriate network to complete work. Partner effectively with other areas of Marketing (Brand Management, GBCI, Wealth Marketing, Customer Journey Management, etc.), Business Lines (including Comms and HR), Channel Teams (Branch, CCC, Digital), Retail Customer Insights and Analytics, Customer Experience, Legal and Compliance teams and others, to plan and execute Bank-wide action plans and marketing programs
Responsible for monitoring spend while providing insight on budget management and coordination with broader Enterprise Marketing team and partners for budget revisions
Lead and/or contributes to development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as main point of contact for internal partners and creative and media agencies
Develop details post-campaign (or activity) reports that summarize results and highlight key wins and opportunities based on overall process, development and performance of campaigns
Champion proper usage of the Scotiabank brand, in full compliance with global brand guidelines and Scotiabank's visual identity continuum
Direct day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits.
Communicates and models the Bank's risk culture and risk appetite statement throughout their teamsCreate an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct
Build a high-performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviours; and, managing succession and development planning for the team
Experience and/or knowledge related to ESG or purpose-driven marketing
An analytical and / or consultative background (would be a strong asset)
Internal training to support your growth and enhance your skills
Guided by our purpose:
"for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.
If you require technical assistance, please click here . Candidates must apply directly online to be considered for this role. Compliance, Senior Brand Manager, Marketing Manager, Risk Management, Investment Banking, Legal, Marketing, Finance#
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