Senior Manager, Digital Marketing

2 weeks ago

Toronto, Ontario, Canada President's Choice Financial Full time

Les candidatsréférésne doivent pas postuler directement pour ce poste.

Toutes lesréférencesde candidats doivent d'abord être soumises dans Workday par un collègue de Loblaw actuel.

Emplacement:

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

Lorsque vous embauchez des gens formidables, de grandes choses peuvent arriver. PC Financial offre une valeur sans précédent aux Canadiens grâce à des produits de paiement. Nous sommes un type de banque différent avec un type d'équipe différent. Nous sommes collaboratifs et solidaires et avons la liberté et la responsabilité de prospérer. Notre objectif est de rendre le quotidien simple et meilleur pour nos clients, et nous nous efforçons de faire en sorte que chaque dollar vaille plus.

Fièrement au service de plus de 3 millions de clients, PC Financial continue de croître en offrant des solutions et des services de paiement qui récompensent nos clients chaque jour. En tant que filiale de Loblaws Company Inc., nous partageons les valeurs FONDAMENTALES que sont le soin, l'appropriation, le respect et l'excellence. Nous nous engageons à aider les Canadiens à bien vivre leur vie. Rejoignez-nous dans notre voyage.

Why this role is important

The Senior Manager, Digital Marketing & Analytics is responsible for owning the digital acquisition journey for credit and deposit products from first-touch to application start. This role will partner closely with our Marketing/Product teams and Agency/Platform partners to recommend and action strategic changes that will increase application targeting and conversion to drive greater efficiency. The Senior Manager will be responsible for proactively identifying performance and industry trends to drive ongoing optimizations and accurate forecasting around the digital marketing strategy (Search, Social, Display, Organic, Affiliates), as well as developing key reporting across set cadences and campaign moments to distill meaningful insights into actionable next steps. In addition, this role will oversee the Public Site to advance an SEO-optimized experience across the funnel, that is compelling and frictionless. Reporting into the Director, Brand & Growth Marketing, the Senior Manager will lead a highly motivated team, while closely collaborating with multiple stakeholders across the bank.

What you'll do

Performance Marketing (50%): Proactively identify performance and industry trends across the credit and deposit acquisition market to drive ongoing optimizations and increase acquisition through digital marketing channels (Search, Social, Display, Organic, Affiliates).Define comprehensive processes and mechanisms to consistently measure media performance across the credit cards customer journey.Design and execute end-to-end tracking solutions, including requirements gathering, implementation design, tagging, QA, and reporting.Work with various teams to build new capabilities that create a connected ecosystem of marketing technologies.Collaborate with Product Marketing, Digital Media Agency, Product Acquisition and Credit Risk teams to test and maximize targeting opportunities using first party data.Oversee the affiliate strategy to efficiently utilize this channel, including maintaining current relationships, assessing new partners, and managing a budget. Insights and Analytics (30%): Distil key customer or product-specific acquisition insights into actionable next steps to drive better or more efficient business goals.Leverage data, analytics, and reporting to create compelling business narratives to keep key stakeholders informed of marketing results, and provide recommendations of how to evolve and improve programs.Develop forecasting models in partnership with our Digital Media Agency and Product Acquisition teams to support the digital marketing strategy (Search, Social, Display, Organic, Affiliates) ensure we're tracking towards targets and optimize as we learn. Website (20%): Develop and implement a strategy for the public site to create a personalized and relevant journey that effectively moves customers through the funnel and drives quality conversions.Own the content strategy (in partnership with Product and Brand Marketers) to deliver a full-funnel experience that compels movement through the funnel to application.Create an SEO strategy to ensure content and structure increase organic traffic from the right target audiences at the right points in the journey.Partner with the Digital Platforms team to drive a roadmap that is prioritized against strategic priorities, with progress assessed and re-calibrated as required.

What you bring

3-5 years as a power user/administrator for Adobe Analytics or Google Analytics (360 or GA4) to create effective media reporting/insights. 3-5 years of experience implementing digital analytics tracking solutions for web and/or mobile (experience with eCommerce and ad technology applications a bonus). 2+ years working with media teams on pixel implementation/management and tag management systems (Adobe Launch, Adobe DTM, Google Tag Manager, etc.). 2+ years SEO proficiency and website strategy/user journey development (experience with personalization a bonus). Strong time management, collaboration, and stakeholder management skills. Clear communicator and adept at storytelling. Experience leading, building and developing high performing teams. In-depth knowledge of key media channels and platforms, including display (DV360), social (Facebook Ads Manager), search (Google Ads), email (salesforce marketing cloud) and affiliates. Knowledge of CMS platforms (experience with Contentful a bonus).

Rejoignez une équipe gagnante qui fait preuve d'innovation, d'énergie, de créativité et de vision. Nous reconnaissons l'importance d'une main-d'œuvre diversifiée et nous encourageons donc les candidatures d'Autochtones, de femmes, de membres d'une minorité visible et de personnes handicapées. Nous remercions tous les candidats pour leur intérêt, cependant, seuls les candidats sélectionnés pour une entrevue seront contactés.

Nombre d'ouvertures:

1

La Financière PC reconnaît la diversité du Canada comme une source de fierté et de force nationales. Nous nous sommes fixé comme priorité de refléter la diversité évolutive de notre pays dans les produits que nous vendons, les personnes que nous embauchons et la culture que nous créons dans notre organisation. Des hébergements sont disponibles sur demande pour les candidats et collègues handicapés.

De plus, nous croyons que le respect des lois signifie faire ce qu'il faut. Le respect de la loi fait partie de notre code de conduite - il renforce ce que nos clients et nos parties prenantes attendent de nous.

Remarque : Si vous disposez d'un service libre-service pour les employés (ESS) sur Workday, postulez à cet emploi via l'application Workday.

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