Senior Vice President, Brand Marketing

1 week ago

Toronto, Ontario, Canada Definity Full time

Reporting to the Chief Digital Officer, the Vice President, Marketing & Segmentation will provide thought leadership in development of our marketing strategy and digital brand creative and transition the vision into tangible business goals in support of profitable growth.

Working with agile and cross-functional teams as well as leadership, the successful candidate ensures business objectives are considered and integrated holistically within performance marketing programs and planning.

Based in Toronto, Canada, the Vice President, Marketing & Segmentation role will appeal to an accomplished, proactive, high-energy leader with a growth mindset who thrives in an ever-changing digital environment.

S/he will recognize that this role represents a unique opportunity to be an integral part of a growing Canadian brand.


Strategy and Planning:
Identifies, develops and targets key customer segmentation for all marketing purposes.

Along with partners in Pricing and Underwriting, and in conjunction with other digital teams, the VP will build a data-driven model for customers to target through all channels available.

Builds, executes and monitors the strategies for marketing and business growth drivers, customer journey details as well as market, channel and segment potential to support growth in acquisition efforts and excellence within customer experience

Responsible for the development of, oversight of, and execution of digital marketing strategies to drive identified customer segments to the distinct digital funnels.

Builds and manages all key digital marketing partnerships for to support sustained, consistent business goals, including Google Meta, Tiktok and digital partners (Kijiji, Autotrader, and others).

Influences and guides channel marketing strategies to meet business goals and development of SEM and SEO strategies to maximize both paid and organic traffic flow to website
Translates business strategies and insights such as Value Metric, underwriting & pricing principles, on-site behavior and target customer indicators into marketing plans by working with leadership and cross-functional teams (BI/AA, BD, Pods, etc.)
Encourages continuous improvement on process and implementation, evolving best practices for channels and strategies while overseeing timeliness, target accuracy and budgets
Establishes performance and personal development goals for the marketing department, based on business and marketing plans.

Coaches and leads performance and planning team to deliver upon business objectives through the development of always-on and planned programs via brainstorms, recommendations and oversight of performance.

Builds a high-performance culture through evaluating effectiveness of in-market channel activity, guiding optimization efforts - using data and analysis to maximize profitability

Build a culture of high performance and sustained profitable growth by promoting and supporting an environment that encourages data-driven decision making, productivity, collaboration, teamwork, and a high level of professionalism.

Leverages market research, audience data and media attribution insights, interpreting into actionable feedback for managers
Navigates roadblocks on behalf of the performance and planning team by engaging key stakeholders/sponsors/business units as needed
Supports partner planning and negotiations, led by channel managers

Reporting & Analysis:

Works with digital and broker senior management to build reporting requirements that provide insight on funnel, channel, and sales management.

Focuses and defines problems to solve by engaging resources across the organization to gather data, draw insights, make correlations and connections, driving meaningful targeting, segmentation and conversion action
Reviews performance marketing budgets against monthly results, ensuring pace against planned quotes and objectives

Integrates marketing into a full-stack sales and experience funnel with all digital senior management to ensure that segmentation and marketing strategies/plans contribute actively to the success of all areas of Sonnet/Definity.

Reviews and establishes vision of market-leading tech stack to maximize marketing value brought to customer experience, sales, and post-sales service.

Partners with other senior leaders within the marketing team to ensure consistency against customer segmentation, communication objectives and competitive strategies
Translates details of performance marketing objectives/strategies/performance to internal and external stakeholders as well as partners, ensuring alignment and awareness
Provides performance marketing recommendations to all stakeholders/business units/Pods,
Demonstrates strong, visible leadership and productive working relationships with cross-functional teams (BI/AA, BD, PR, Pods, CC, IT), leadership teams, legal, procurement and finance, as well as key marketing partners
Effectively communicates marketing results, proving the value of programs and initiatives

Is a thought leader both in Definity, and the broader marketing community, around all aspects of Marketing, and digital insurance marketing.

Stays informed of market shift, competitive positions, legal impacts and digital partner updates
Identifies opportunities for innovation for marketing and digital efforts, considering business objectives and organizational needs maximizing cross-functional efficiencies and enhancing learnings
Demonstrates strong, visible leadership and productive working relationships with cross-functional teams (BI/AA, BD, PR, Pods, CC, IT), leadership teams, legal, procurement and finance, as well as key marketing partners
Effectively communicates marketing results, proving the value of programs and initiatives

Is a thought leader both in Definity, and the broader marketing community, around all aspects of Marketing, and digital insurance marketing.

Stays informed of market shift, competitive positions, legal impacts and digital partner updates
Identifies opportunities for innovation for marketing and digital efforts, considering business objectives and organizational needs
Marketing
~10+ years of progressive marketing experience, in-depth understanding and application of marketing strategies and customer segmentation.
~ Deep understanding of digital media ecosystem, channel performance measures, optimization opportunities (SEM, SEO, Brand, Social, Display, Video, Mobile, Programmatic, Remarketing)
~ Proven track record of successfully identifying, targeting, and maximizing the value of customer segmentation in both digital and analogue channels.

Track record of using hard data and metrics to back up assumptions. Ability to manage through ambiguity.

Knowledge of emerging industry trends and best practices across in customer experience management across multiple channels (e.g., phone, web, mobile, social media, etc.).

Translates business goals into well-defined performance plans for the marketing function and communicates link between current activities and goals.

Understands what content and messaging resonate with end-users.
Develops a high-performance team culture and acts to surpass goals, seizing opportunities to push the envelope.
Has proven understanding of digital technology and delivery systems, digital product development and delivery.
Establishes effective and collaborative relationships across the corporate enterprise that drive team alignment and execute strategic operations initiatives.

Has strong management and leadership skills with the ability to build and maintain effective relationships with peers and senior leadership.

Has experience in negotiating vendor contracts and managing vendor relationships.
Bachelor's degree in Business, Commerce, Marketing, Math, Economics, or a related field preferred

  • Vice President, Marketing

    1 week ago

    Toronto, Ontario, Canada Bond Brand Loyalty Inc Full time

    About Bond Brand Loyalty:At Bond Brand Loyalty, we specialize in creating enduring relationships between brands and their customers through innovative customer engagement and loyalty solutions. As a global leader in our field, we are committed to delivering exceptional experiences that drive business growth.Job Overview:We are seeking a dynamic and...

  • Vice President, Brand, Marketing

    1 week ago

    Toronto, Ontario, Canada AIP Connect Full time

    We are actively looking for a VP of Brand and Marketing Communications for a Non-for-profit organization in the sports industry.The Vice President of Brand, Marketing & Communications plays a crucial role in enhancing public awareness for a global movement that supports sports. Reporting directly to the CEO, this position is responsible for developing and...

  • Vice President of Marketing

    1 week ago

    Toronto, Ontario, Canada FOUR CORNERS GROUP Full time

    Keilhauer Toronto, ONReporting the President, the Vice President of Marketing is a pivotal leadership role with accountability for the successful performance of the North American Keilhauer business. Specifically, this individual collaborates with the senior leadership team to develop, implement and communicate the enterprise-level strategy of the...

  • Senior Vice President, Capital markets

    1 week ago

    Toronto, Ontario, Canada Colliers International Full time

    Senior Vice President, Capital markets page is loaded Senior Vice President, Capital markets Apply locations Toronto, Ontario, Canada posted on Posted 30+ Days Ago job requisition id JR13582 Make your next move an expert one. Our people are passionate, take ownership and always do what's right for our clients, people and communities. This position is an...

  • Vice President Brand Performance

    1 week ago

    Toronto, Ontario, Canada Metro Wallcoverings Full time

    President / General Manager – Metro Wallcoverings Job Type: Full Time Management Metro Wallcoverings is a leading provider of high-quality wallcoverings, offering a wide range of innovative designs and solutions to meet the diverse needs of our customers. Our commitment to excellence and customer satisfaction sets us apart in the industry, and we are...

  • Vice President, Brand Marketing

    1 week ago

    Toronto, Ontario, Canada Equinix, Inc. Full time

    Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the...

  • Senior Vice President, Capital markets

    1 week ago

    Old Toronto, Ontario, Canada Colliers International Full time

    Senior Vice President, Capital markets page is loaded Senior Vice President, Capital markets Apply locations Toronto, Ontario, Canada posted on Posted 23 Days Ago job requisition id JR13582 Make your next move an expert one. At Colliers it's not our success that sets us apart, it's how we achieve it. Our people are passionate, take ownership and always do...

  • Vice President, Brand Marketing

    1 week ago

    Toronto, Ontario, Canada Equinix Full time

    VP, People Messaging & Talent Marketing page is loaded VP, People Messaging & Talent Marketing Apply locations Toronto time type Full time posted on Posted 9 Days Ago job requisition id JR Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring...

  • Vice President, Communications and Marketing

    1 week ago

    Toronto, Ontario, Canada AIP Connect Full time

    We are currently looking for a Vice President of Brand and Marketing Communications for an exciting non-profit organization in the sports industry.The Vice President of Brand, Marketing & Communications plays a crucial role in enhancing public awareness and engagement for a global initiative that supports sports.Reporting directly to the CEO, this position...

  • Vice President Brand Performance

    1 week ago

    Toronto, Ontario, Canada Metro Wallcoverings Full time

    Vice President, Sales Company:Job Type: Full Time Management Metro Wallcoverings is a leading provider of high-quality wallcoverings, offering a wide range of innovative designs and solutions to meet the diverse needs of our customers. Our commitment to excellence and customer satisfaction sets us apart in the industry, and we are dedicated to delivering...

  • Market Vice President

    1 week ago

    Toronto, Ontario, Canada Foodtastic Inc. Full time

    Founded in 2016, Foodtastic is already one of the largest restaurant companies in Canada. In the last four years, we have increased system sales from less than $50mm to over $700mm. Our current portfolio of 25 brands includes Milestones Grill & Bar, Second Cup Café, Pita Pit, La Belle et La Boeuf and Rôtisseries Benny. We are passionate about building our...

  • Associate Vice President, Capital Markets

    1 week ago

    Old Toronto, Ontario, Canada Colliers International Full time

    Associate Vice President, Capital Markets page is loaded Associate Vice President, Capital Markets Apply locations Toronto, Ontario, Canada posted on Posted 30+ Days Ago job requisition id JR13583 Make your next move an expert one. At Colliers it's not our success that sets us apart, it's how we achieve it. Our people are passionate, take ownership and...

  • Vice President, Brand Management

    1 week ago

    Toronto, Ontario, Canada People First HR Services Full time

    Activate merges cutting-edge technology with physical activity to pioneer the future of entertainment through live-action gaming experiences. As a technology-driven company, Activate not only manufactures its game components but also designs and operates interactive gaming facilities across Canada and the US. With a vision to inspire a sense of achievement,...

  • Marketing Vice-president

    1 week ago

    Toronto, Ontario, Canada Savvypro Education Full time

    SavvyPro is a global Educational Institution with a purpose-driven approach to delivering leading performance. Founded in 2014 by a number of Bay Street business professionals, we have provided academic coaching, educational counselling, and career development services to our clients. The company believes high-quality career training can help career...

  • Vice President, Capital markets

    1 week ago

    Old Toronto, Ontario, Canada Colliers International Full time

    Make your next move an expert one. At Colliers it's not our success that sets us apart, it's how we achieve it. Our people are passionate, take ownership and always do what's right for our clients, people and communities. Why Colliers? Our enterprising environment needs your expertise to facilitate Colliers' continued growth as an industry leader. Our...

  • Vice President, Communications and Brand Strategy

    1 week ago

    Toronto, Ontario, Canada University Health Network Full time

    JOB POSTING #913958Position:Vice President, Communications and Brand StrategySite:All sitesReports to:President and Chief Executive OfficerStatus:Permanent Full TimeRole Description:University Health Network is recruiting a Vice President of Communications and Brand Strategy. This newly created role builds on the current communications excellence at UHN and...

  • Senior Vice President Investments

    1 week ago

    Toronto, Ontario, Canada Mackenzie Investments Full time

    Level 2Division: MI Retail Distribution IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial...

  • Associate Vice President, Capital Markets

    1 week ago

    Toronto, Ontario, Canada Colliers International Full time

    Our people are passionate, take ownership and always do what's right for our clients, people and communities. This position is an Onsite role based out of our Toronto, ON office **The Associate Vice President, Capital Markets | Canada, will work in partnership with the President, Capital Markets | Canada and Senior Leaders, to execute on Colliers' revenue...

  • VP of Brand Marketing

    1 week ago

    Toronto, Ontario, Canada Floor Covering News Full time

    Job Title: Vice President of Marketing at Torlys Company: Torlys Torlys has recently named Jeano Bejjani as the Vice President of Marketing. Bejjani joins Torlys with a strong background in strategic planning and execution, contributing over two decades of experience in the floor covering industry. Previously, Bejjani successfully led marketing initiatives...

  • Vice President Brand Performance

    1 week ago

    Toronto, Ontario, Canada Bulletin Full time

    Bulletin'sVice President of Saleswill be anindividual contributor responsible formanaging,prospecting, and closing sales for Bulletin's suite of digitalmedia advertisingproducts.The Vice Presidentwillhave autonomy to cultivate new and manage existing sales as they see fit, whilebeing supported by a multi-level cross-functional sales team. Commissions on...