Manager/senior Manager Brand Marketing

1 week ago

Toronto, Ontario, Canada Canadian Imperial Bank of Commerce Full time
Senior Manager, Brand Marketing page is loaded Senior Manager, Brand Marketing

Apply locations Toronto, ON time type Full time posted on Posted 2 Days Ago job requisition id We're building a relationship-oriented bank for the modern world.

You will have a primary focus on the strategic development and implementation of Brand-related initiatives, overseeing execution of brand advertising campaigns and initiatives supporting bank innovations.

As the Senior Manager, Brand Marketing you will work closely with our agency partners, consumer insights, digital innovation & marketing and media teams to turn data, insights and analytics into go-to-market strategies that support key strategic pillars of the CIBC brand.

You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

Brand Marketing Expertise – As Brand advertising lead within Marketing Communications, you will lead the planning, development and execution of integrated marketing campaigns supporting the CIBC brand, key strategic pillars, and CIBC's digital innovations.

You will participate in brief development, lead the briefing process to creative and media agency partners, and lead a cross-functional team of agencies, internal channel partners, research and performance teams in bringing brand campaigns to market.

Leadership – Provide leadership on the Brand team, influencing both internal and external partners as you deliver Mass Brand Campaigns & strategic work.

You will help foster employee commitment to the organization, championing CIBC's mission, vision and values.

Marketing Strategy and Delivery – Your primary goal is driving breakthrough and increasing consideration levels for CIBC with Canadians, and will keep a close eye on brand health and brand attribute growth progress.

As part of this role, you'll have strong hands-on experience in the development and delivery of integrated campaigns (direct, online and mass disciplines) and thrive on driving business results through strong strategic insight, client focus and executional excellence.

You can demonstrate experience in marketing/advertising, preferably with agency, financial services or telco (6 + years). It's an asset if you come with a University Business/Marketing degree.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit .

We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office).

Analytical Thinking, Brand Development, Brand Management, Campaign Development, Long Term Planning, Marketing Communications (MarCom), Project Management, Retail Marketing, Strategic Relationships, Teamwork At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them.

Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel.

Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.

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