VP, Brand Marketing

2 weeks ago

Toronto, Ontario, Canada Teramind Full time
Teramind is a hybrid, global workforce building the next-generation Insider Risk Management and User Behavior Analytics platform.
Join our team of innovators who are redefining insider risk management through cutting-edge technology.

More than 10,000 organizations across the globe use Teramind to mitigate insider threats and protect their sensitive company data with the most robust, enterprise-grade software on the market.

As a global team, Teramind embraces an inclusive and flexible work environment and team culture. We win together, learn from each other, and respect each other while delivering best-in-class security solutions.

We are seeking a highly skilled and experienced Vice President of Marketing to lead our dynamic marketing team.

The ideal candidate will be a strategic thinker, an effective leader, and possess a deep understanding of the ever-evolving marketing landscape.

As the Vice President of Marketing, you will play a crucial role in developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.


~10-15 years relevant B2B SaaS marketing experience, including ABM, enterprise sales marketing and PLG marketing.
~ Proven experience in a senior marketing role, with a successful track record of developing and implementing strategic marketing initiatives.
~ Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
~ HubSpot, social platforms, Google Analytics, and PPC platform experience required.
~ Insider threat, behavior analytics, employee monitoring experience a plus.
~ In-depth knowledge of digital marketing, branding, and product marketing.
~ Demonstrated ability to analyze data and derive actionable insights.
~ Proven experience in managing budgets and achieving measurable results.

Digital Marketing:

Drive the development and execution of comprehensive digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising.

Stay abreast of emerging digital trends and technologies to ensure the company remains at the forefront of online marketing.


Product Marketing:
Work closely with sales teams to ensure alignment between marketing efforts and sales objectives.

Develop and implement the overall marketing strategy in alignment with the company's business objectives.
Provide strategic direction to the marketing team, ensuring that all initiatives support the organization's long-term goals.

Team Management:
Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and innovative work environment.
Set clear goals and expectations for team members, regularly reviewing performance and providing constructive feedback.

Brand Management:
Oversee the development and maintenance of the brand identity, ensuring consistency across all channels and touchpoints.
Collaborate with cross-functional teams to ensure brand messaging is aligned with the company's values and goals.

Market Research and Analysis:
Conduct market research to identify trends, competitive landscapes, and customer needs.
Utilize data-driven insights to refine marketing strategies, optimize campaigns, and maximize ROI.

This is a remote job. We've been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.
Flexible Time Off and Paid Time Off benefits
Ongoing training and development opportunities

All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.

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