Product Marketing Manager

2 weeks ago

Kitchener, Ontario, Canada Sun Life Full time
You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self.

You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you.

Your leaders will inspire and help you reach your potential and soar to new heights.

Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

Discover how you can make a difference in the lives of individuals, families and communities around the world.


Sun Life Global Investments offers Canadians a diverse lineup of mutual funds, portfolio solutions and guaranteed investments, empowering them to pursue their financial goals at every life stage.

We bring together the strength of one of Canada's most trusted names in financial services with some of the best asset managers from around the world to deliver a truly global investment platform.


Reporting to the Director, Product & Channel Marketing, Sun Life Global Investments (SLGI), the Product Marketing Manager is responsible for leading the development and execution of product marketing strategies for Sun Life Global Investments payout annuities, accumulation annuities, GICs, segregated and mutual funds for the Retail channel.

This includes working closely with several product management teams to maintain and build marketing support for the business lines including marketing material (presentations, brochures, websites & videos) and other product initiatives.


In fulfilling the role, the Product Marketing Manager will work closely with various teams including close collaboration with Product management, Compliance, Channel marketing, National accounts, Retail sales, Digital Marketing, Design and Creative and the Investment Communications team as appropriate with the objective of delivering effective and high-quality marketing support.


What will you do:

  • Work closely with Product Management, Sales, Digital Marketing and Compliance to ensure a consolidated and fully integrated approach to product marketing that helps achieve the business objectives and sales goals
  • Develop an indepth and ongoing knowledge of Sun Life Global Investments product lineup and overall industry trends
  • Conceptualize charts and PPT visuals working with partners to deliver thoughtful product positioning to maximize sales opportunities
  • Create, lead and manage the development and execution of all product marketing strategies including tactical strategies, updates, new marketing materials and landing pages (web) for products in collaboration with Product Management and Sales
  • Build and maintain annual product marketing plan for solutions assigned
  • Help build go to market plans for new product launches
  • Develop relationships with the Retail Sales teams and solicit feedback to help measure successes and identify areas for improvement with regards to marketing initiatives
  • Identify measures of success (i.e. sales, assets, requests, etc.)

What you need to succeed:

  • Bachelor's degree in commerce, Finance, or Marketing
  • 5+ years of investment product marketing, product management and/or operations
  • Experience in the financial services industry
  • Previous experience as a product manager or product analyst/specialist considered an asset
  • Solid understanding of investment products
  • Strong teamwork skills and the ability to collaborate effectively with others
  • Professional & tactful in client dealings
  • Keen ability to influence and accomplish work through other people and functional departments
  • Ability to assimilate information from a variety of sources and make recommendations
  • High proficiency in MS Office PowerPoint, Excel, Marketing automation software and Word

Preferred sillis

  • Previous experience within the financial services industry, specifically the investment area, a must
  • Demonstrated ability to develop product marketing strategies and positioning that ultimately contributes to an increase in sales.
  • Ability to multitask several projects at the same time
  • Excellent creative writing and communication skills
  • Selfconfident and strong ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a crossfunctional team environment with a variety of reporting levels and varying skills/competencies
  • Excellent project management skills
  • Flexible individual with creative problemsolving & strong analytical skills
  • Ability to confidently build relationships and effectively engage with junior colleagues through to senior executives.

What's in it for you:

  • We're honoured to be recognized as a 2024 Best Workplaces in Ontario by Great Place to Work Canada.
  • We're proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work Canada.
  • Wellness programs that support the three

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