Product Marketing Specialist

2 weeks ago

Kitchener, Ontario, Canada Dejero Labs Inc. Full time

It all started on a bus. An election campaign bus.

Through his experience providing mobile connectivity for election campaigns, Dejero founder Bogdan Frusina witnessed first-hand the challenges that journalists faced reporting live from the field. He knew there was a better way.

Building a team with a passion for innovation and a drive to persevere, he set about developing and commercializing a portable and wireless live video broadcast solution. In November 2009, that vision came to life. Dejero enabled the world's first live transmission of the torch relay across Canada for the Vancouver Winter Olympics.

Since then, we've evolved into a world-leading wireless telecommunications aggregator, providing resilient, uninterrupted internet connectivity vital for critical communications. Broadcasters, production companies, first responders, defense departments, and government agencies put their trust in Dejero.

Here's how you help us continue our story...

We are looking for a Product Marketing Specialist to join our Product Marketing team to collaborate with Product Management, Marketing, Sales, and our partner ecosystem to support the launch and go-to-market strategy of our solutions. We are looking for someone who is driven to develop and help execute successful launch plans and marketing campaigns while offering ongoing sales and channel support.

As a member of the Product Marketing team, you will:

  • Find effective ways to explain our solution and what sets us apart – to the right people
  • Researching, understanding and documenting the market, segments, key trends, personas and use cases
  • Gather and curate competitive intelligence; develop and share key insights
  • Map and refine the buyer's journey and plan the appropriate marketing assets for each stage
  • Develop and refine product positioning and messaging that resonates with customers and prospects across market segments
  • Transform intricate technical concepts into impactful and concise messaging – in other words, simplify complex technology
  • Drive sales and channel enablement with regular communication and the development and delivery of sales assets, presentations and training content to ensure sales readiness
  • Collaborate with product management, sales and marketing teams on go-to-market and launch strategy, planning and execution

Here's why you should join the Dejero team:

  • If you aren't growing, we aren't growing. You will have the opportunity to develop your own career path with support from your manager and the People + Culture team.
  • If the pandemic has taught us anything, it's that work-life balance is extremely important. As we find our new normal, our employees are able to choose their preferred work environment; home, office or hybrid.
  • We are home to an award-winning culture, products, and teams. Last year, Great Place to Work ranked us 6th Best Place to Work in Canada We have also won two Emmys for our Smart Blending Technology.
  • Giving back is a key pillar of our culture. Last year, Dejero and its employees contributed thousands of dollars to 12 local and international charities. In addition, through Dejero's Day of Doing Great Things and employees' annual paid volunteer day, we encourage our team to go out into the community and volunteer for local organizations.
  • You have a say in the projects you get to work on based on your passions and interests. Our team attacks technical challenges together and all code is peer-reviewed to leverage the strengths that each team member brings to the table.
  • 5 years of experience in marketing or a related field
  • Ability to translate customer problems into marketing solutions
  • Skilled at communicating with empathy and clarity
  • Adept at crafting compelling and persuasive stories
  • Enjoy writing and know what good copy looks like
  • Avid curiosity about customers and the market
  • Comfortable being both hands-on and strategic
  • Excellent time management and project prioritization skills
  • As a team player, skilled at collaborating across the organization and with partners
  • Possess a valid passport with a willingness to travel internationally

Preferred experience:

  • Experience in a B2B environment with a sales-led go-to-market motion
  • Pragmatic Institute or Product Marketing Alliance Certified
  • Market research or competitive intelligence experience

Dejero is an inclusive workplace for people of all backgrounds, levels of education and types of experiences. We believe our differences are our strengths and help us achieve our ambitious goals.

Research has demonstrated that all too often, potential candidates from historically underrepresented groups don't apply for positions if they don't possess every required skill/ experience in the job description. Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply. Believe in yourself. We would love to hear more about what you could bring to Dejero.

Dejero is committed to providing a barrier-free application and interview process for all candidates. Should you require accommodations in accordance with the Human Rights Code at any point throughout the hiring process, please contact the People and Culture team by email at or by telephone at To learn more about our commitment to our barrier-free workplace and to read more about our accessibility policy please see here.

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