Product Marketing Specialist

2 weeks ago

Kitchener, Ontario, Canada NAVBLUE, an Airbus Company Full time

NAVBLUE is currently seeking a Product Marketing Specialist focused on NAVBLUE's Plan & Control and Analyze & Optimize value streams to drive the Marketing activities for the Americas region providing market and competitor intelligence, and developing analyses to successfully support NAVBLUE's business targets.

Assist in aggressively growing the business by providing technical pre-sales support and training with Marketing feedback and recommendations to the Sales team for assigned products and services.

Specific responsibilities include supporting the execution of the Marketing plan, customer calls, customer presentations and / or demonstrations, supporting other NAVBLUE business lines activities including but not limited to bid management and RFP activities with Marketing feedback and recommendations.

Stay apprised of current technology and airline business processes and practices in the market in an effort to be recognized as an expert in the specified technology and airline know-how relevant to NAVBLUE's products and services, in particular for the Americas.

New Business, Renewals and KPIs based on Business development and Marketing targets - support with Marketing actions, analyses, feedback and recommendations.

No direct management of Marketing team members, objectives and recruitment / turnover.

Support the Marketing activities for the objectives in the Plan & Control and Analyze & Optimize value stream(s) for the Americas.

Develop and complete regional market analyses (competition, current and forecast markets), and synthesize the outcomes to support the respective NAVBLUE business lines including, but not limited to: Support go-to-market strategies including sales tool-kit, sales force training and pricing policy development.

Support of the NAVBLUE Customer Feedback Loop (market research, customer focus groups, controlled entry into service and trial programs, and user forums).

Support all stages of the sales cycle in Americas including, but not limited to, managing the leads qualification, supporting the opportunity pursuit planning and follow-up, preparation and delivery of presentations and demonstrations to customers, supporting customer meetings, and supporting the development of proposals and RFP (RFx) responses with marketing recommendations and feedback.

Provide a communication path to the respective product managers relating to regional commercial and operational issues.

Provide Marketing content and support for press releases, internal/external websites, blogs, social media, trade shows, and events and conferences.

Support NAVBLUE Air, the internal NAVBLUE Operations Control Center for customer experience.

Qualified Experience / Skills / Training:
Bachelor's Degree in Aeronautical Engineering
Preference to have Scaled Agile Framework (SAFe) training and certifications.

3-5 years of marketing experience.
~ Flight planning and/or Ops & Crew Management system experience.
~ Previous experience with a major Flight Operations solutions provider and / or major airline is preferred.

Capable of understanding and using enterprise software solutions.
Capable of understanding and learning to use enterprise software solutions such as Salesforce, Qlik Sense, LoopIO, and Cirium.

The modern design of our suite on the second floor of the Accelerator Centre draws its inspiration from airport terminals, and features bright, open workstations, rather than boxed-in cubicles.

Being part of Airbus Network
~ Flexible hours
~ Hybrid working environment (3 days in office)
~ Casual dress code
~ Training and Development Support
~ An active social committee
~ Game room, including a flight simulator
~ with a shower on site
~ Active Inclusion & Diversity Committee
~ Not to mention, the aviation industry's ongoing digital transformation means we must continually innovate and rise to the many challenges faced by our geographically diverse customers. We are always looking for creative ways to improve our processes and technologies to be a leader in the highly competitive aviation market.


NAVBLUE, an Airbus Company, is a leading global provider of flight operations solutions, including aeronautical charts, navigation data solutions, flight planning, aircraft performance software (take-off/landing, weight and balance), and crew planning solutions.

You'll be able to shape the future of the digital aviation industry by working on several of the best in the industry flagship products enabling pilots, dispatchers, flight engineers and other aviation personnel on a daily basis to deliver safe, efficient, and reliable flight operations all over the world.

You'll have the opportunity to support millions of flights each year and help NAVBLUE customers maximize efficiency, reduce costs, ensure compliance with complex national and international safety regulations, and effectively deliver their services.

You'll join a team with a focus on digital and collaborative innovation that is passionate and customer-focused.

Over the last few years, Airbus has been supportive of various initiatives such as Going Digital, Performance Based Navigation Services, Air Traffic Management Modernization Programs, FlySmart on iOS and other digital projects related to new aircraft technologies; the launch of NAVBLUE was therefore a natural step to further develop its Flight Operations and Air Traffic Management Portfolio.


Based on eight criteria:

physical workplace, work atmosphere and social, health financial and family benefits, vacation and time off, employee communication, performance manager, training and skills development and community involvement.

Plus, NAVBLUE was recognized as one of Canada's Best Employers for Recent Graduates in NAVBLUE is a fully owned subsidiary of Services by Airbus, fueled by the agility of Airbus ProSky and Navtech (acquired in 2016), and the pioneering spirit of Airbus, NAVBLUE was created in July 2016 with one mission: lead aviation into the digital age.

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