Digital Marketing Lead

2 weeks ago

Toronto, Ontario, Canada Fuji Spray Full time

Marketing Manager Job DescriptionFuji Spray is seeking a talented and ambitious Marketing Manager to join the team at its head office in north Toronto.

Join Our Award-Winning Team at Fuji SprayFuji Spray isn't just a brand - it's a global leader in consumer products, renowned for its innovative paint spray systems across the woodworking, sunless tanning, and automotive industries.

With almost 40 years of history and headquartered in Toronto, Fuji Spray's best-in-class products and unparalleled customer service have earned Fuji Spray its place as a trusted name among professionals and serious do-it-yourselfers worldwide.

Job SummaryAre you ready to take the reins of a dynamic marketing role that promises to challenge and reward? As the Marketing Manager, are you prepared to be the driving force behind our brand's marketing success? Are you eager to roll up your sleeves and dive into the diverse array of tasks that make up the marketing landscape? Do you have what it takes to seamlessly collaborate with our sales team, forging a powerful alliance that propels our brand to new heights? Are you excited by the prospect of not just managing, but actively shaping the narrative of our brand through innovative campaigns and engaging content? Can you envision yourself as the pivotal link between our brand and the wider world, cultivating relationships with influencers, publications, and stakeholders to amplify our message? If you're a dyanmic marketing manager (or senior marketing coordinator looking to take the next step) with a penchant for wearing multiple hats and a passion for making a tangible impact, then this role is tailor-made for you.

Responsibilities

  • Develop and execute annual marketing strategy encompassing digital, print, communications, and creatives
  • Prepare and manage annual marketing budget and calendar
  • Develop, manage, execute, and measure high-impact content and promotional campaigns across multiple channels for brand awareness, lead generation, and sales growth
  • Lead the planning and coordination of events, including tradeshows and workshops
  • Ensure strong and consistent brand messaging across all channels and marketing efforts
  • Set, monitor, and report on internal marketing team goals
  • Provide marketing support and data analytics for sales initiatives
  • Identify and manage brand partnerships, influencers, and agencies
  • Identify and execute improvement and optimization of eCommerce channels
  • Establish and execute go-to-market strategy for product launches
  • Provide insight and gather product information to create new materials including blogs, social media content, web content, customer education programs and other customer-related materials
  • Collaborate with cross-functional teams on program specifics, strategies, and budgets
  • Manage website content and back end, and troubleshoot issues
  • Conduct market research to analyze customer behaviors and identify trends
  • Oversee social media accounts and websites to engage existing customers and establish positive public relations
  • Implement SEO in online media with a strategic and measurable approach
  • Research trends and new marketing opportunities, and brainstorm ideas with internal sales team and senior managementQualifications
  • An undergraduate degree or college diploma in Marketing or Business Administration
  • Minimum of 4 years of marketing experience
  • Superior communication and relationship management skills
  • Proven self-starter with ability to work successfully independently and in a team
  • High level of creativity, analytical skills and attention to detail
  • Strong time management, organizational and planning skills
  • Experience working with outside vendors, agencies and distributors
  • Strong proficiency in MS Office and aptitude for marketing-related software (eg. Adobe Creative Suite, content management systems, eCommerce platforms, etc.)
  • Strong knowledge of SEO, PPC, Google Analytics, and social media
  • Experience in graphic design, photography and videography
  • Ability to work well under pressure At Fuji Spray, we take pride in having a mentoring environment with a friendly team who is passionate, yet humble. We offer competitive compensation, health and dental benefits, a gym allowance, monthly lunches/BBQs, social events, and an informal work atmosphere. At Fuji Spray, we foster a workplace culture characterized by mentorship, camaraderie, passion and humility. Joining our team comes with a host of enticing benefits designed to enhance both your professional and personal life. We offer competitive compensation, health and dental benefits, and a gym allowance. Additionally, our regular team lunches, BBQs and social events provide opportunities to bond with colleagues and strike the balance between productivity and enjoyment.

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