Digital Marketing

1 week ago

Old Toronto, Ontario, Canada EightSix Network Inc Full time

The Digital Marketing and eCommerce Manager plays a crucial role at Raffi's team, leading the charge towards digital excellence. This individual will drive digital strategic planning, execution, and oversee Ecommerce operations with a firm grasp of digital marketing and eCommerce essentials.

  • Plan and implement social media advertising campaigns across various platforms like Facebook, Instagram, and LinkedIn to engage audiences and generate leads.
  • Conduct regular site audits to ensure content accuracy, meet brand requirements, and optimize user experience.
  • Create and implement compelling ad copy, visuals, and targeting strategies to boost conversions and enhance brand awareness.
  • Develop and execute holistic SEO strategies to enhance organic search rankings and drive website traffic.
  • Perform keyword research, analyze website performance, and pinpoint optimization opportunities.
  • Optimize website content, meta tags, and other on-page elements to improve search engine visibility and user experience.
  • Continuously analyze digital media campaigns, update reports, implement SEO best practices, optimize content, and derive data-driven insights.
  • Drive eCommerce enhancement by ensuring content relevance, SEO strategies, ratings & reviews, and syndication are current and effective.
  • Utilize data-driven insights to identify growth opportunities and optimize target market engagement.
  • Keep updated on eCommerce marketing trends and industry best practices.
  • Monitor and analyze key performance metrics, provide regular reports and actionable insights to stakeholders.
  • Prepare monthly marketing reports, offer in-depth analysis, and recommend strategies to the management.
  • Engage in ad hoc tasks as needed.

SKILLS AND SPECIFICATIONS

  • Demonstrated expertise in SEO, SEM, and social media advertising, preferably in an e-commerce or digital marketing setting.
  • Experience with Instagram shopping, Google shopping, and Pinterest shopping.
  • Thorough understanding of search engine algorithms, keyword research tools, and SEO best practices.
  • Proficiency in tools like Google Analytics, Google Ads, social media advertising platforms, and other digital marketing tools.
  • Strong analytical skills, capable of interpreting data, identifying trends, and making data-driven decisions.
  • Understanding of web technologies and online development processes.
  • A collaborative team player with a positive attitude, strong organizational skills, and attention to detail.
  • Effective communication and presentation skills for cross-team collaboration.
  • Sharp business acumen, proficient in metrics, reporting, data analysis, and making strategic recommendations.
  • Self-motivated individual passionate about staying updated on industry trends and best practices.

QUALIFICATIONS

  • Post-secondary degree/diploma, preferably in eCommerce, Digital Marketing, or a related field.
  • Proven 5+ years of experience in digital marketing, web management, or similar roles focusing on digital experience optimization and eCommerce.

Raffi Jewellers is committed to fostering a diverse workforce, promoting employment equity, and encouraging candidates who can contribute to our inclusive environment. We welcome all applicants, and accommodations are available upon request for candidates participating in the selection process. Only qualified candidates will be contacted.

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